Every Artist Needs a Canvas: CD Baby and Rotor Create Exclusive New Tool to Make High-Quality Spotify Videos09 November 2021 - Press release
CD Baby and Soundrop, both owned by Downtown Music Group, have teamed up with Rotor to offer artists a better, easier, and cooler tool to make Spotify's Canvas videos, the engagement-boosting 8-second loops that artists can add to their tracks. The new, sleeker tool will let CD Baby and Soundrop artists quickly and inexpensively make these videos, turning them into truly eye-catching visual companions to their music.
"When artists get in touch with us looking for help or advice, one of the most common questions they have is how to make those short Spotify videos," explains Alex Trevino, Strategic & Partner Manager at CD Baby. "We always let artists' needs and requests guide what tech and tools we develop and offer, and this is something many of our artists need."
For $9 or less, artists can transform their tracks into impressive videos ready for upload to Spotify in a matter of minutes. It will offer maximum inspiration with minimal video-editing knowhow, allowing artists to create something awesome easily. Artists can upload their own videos or choose from a million clips, then add visual filters, effects, and looping styles. This specialized video creator will let artists preview their creation exactly as it will appear on Spotify, even how it will look on different devices and smartphones. (Rotor plans to expand to other short video formats soon, as more and more streaming services offer video with tracks.) CD Baby and Soundrop artists are the first to gain access to this tool.
"Our companies share similar roots and we really admire CD Baby and Soundrop's artist community. They are completely dedicated to their art," says Diarmuid Moloney, CEO of Rotor. "Musicians have faced mounting pressure to create more and more vid content, but the majority of musicians and even major labels don't have the tools or the means to keep up. The old method is too expensive, costing hundreds of dollars for a Canvas video on average. These new tools are matched to the pace and quality fans expect. They give time back to musicians to let them make more music."
"Our artists put their hearts and souls into their art, and we want to build partnerships with innovators who care about quality, who understand that even a seconds-long video matters when it comes to expressing an artist's vision," notes Joel Andrew, CD Baby President and lifelong musician. "This partnership with Rotor will help us help musicians do more of what they love."