ERA extends membership to wider entertainment industry
22 August 2025 - Press releaseERA adds a host of new benefits to its affiliate membership scheme
Digital entertainment and retail association ERA has opened membership to the wider entertainment industry for the first time in response to growing demand for its insight, analysis and event services.
A new upgraded affiliate membership tier will allow companies to join outside its core member base of digital services and retailers selling music, video and games. A series of associate member tiers based on turnover will allow access to companies of all sizes with revenues of less than £1m to more than £100m.
Affiliate member of ERA offers a range of benefits including access to:
- ERA’s industry-standard consumer tracking study, now in its twelfth year;
- ERA’s bespoke research strand, whose early work on Superfans set the tone for the industry’s current focus on this consumer group;
- Weekly, monthly and annual analyses of music, video and games market data;
- ERA’s growing slate of events including its annual Independent Retail Conference and Summer Party and Awards;
- Member mailer and advertising opportunities;
- Preferential rates for submissions to Record Store Day
- Discounts to the Record Store Day Album of the Month programme.
ERA CEO Kim Bayley said, “For more than 30 years membership of ERA has been restricted primarily to retailers and then digital services, but growing demand from outside our immediate sector means it makes sense to open things up.”
Demand is expected initially from technology companies, distributors and content owners who target ERA’s members.
Said Bayley, “Historically retailers were viewed as passive outlets for entertainment, but the work of digital services in driving the streaming revolution and physical retailers in nurturing the vinyl revival means suppliers recognise the need to stay close to ERA’s members.”
More information about ERA’s new affiliate membership tier is available here.
Submit news or a press release
Want to add your news or press release? Email Paul or Kevin
Two week FREE trial