EMI Music Arabia and Souq.com Bring Music to Ears of Consumers

20 April 2011

Dubai, UAE: EMI Music, one of the world's leading music companies, and
Souq.com, the largest online marketplace in the UAE, have launched a
brand new platform for customers to purchase music and related
merchandise online. Consumers can now choose from a selection of over
6,000 albums on the 'EMI Music Store' on Souq.com. This is the first
time such a large range of CDs has been made available online in the
Middle East.

In the EMI Music Store, customers can browse at ease through EMI's
unrivalled catalogue, the most diverse and comprehensive available in
the Middle East. It includes releases from EMI Music, Warner Music and
Walt Disney Records, independent music labels distributed by EMI as well
as EMI Music Arabia's extensive roster of Arabic artists and music from
the Middle East. EMI's catalogue of local music is one of the richest
and deepest in the region, including the finest compilations from the
Arabic, Levant and Khaliji genres which have not previously been
available to purchase online.

The EMI Music Store is Souq.com's very first music store. The CDs and
other merchandise from EMI will be delivered directly to the customers'
doorstep and with over five methods of payment available, including cash
on delivery; each order will be delivered in a convenient, safe and
timely manner.

Whether it's the latest release hot off the charts, a limited edition
box-set or a seminal catalogue album from your favourite artist, every
genre of music, from classical to jazz heavy metal to funk and countless
others is available in the EMI Music Store on Souq.com.

Abhijit Mitra, Chairman of EMI Music Arabia, said: "This partnership
with Souq.com gives our artists a fantastic new platform to reach their
fans in the region. The EMI Music Store on Souq.com brings music closer
to consumers, giving them much greater choice in the way they discover,
purchase and enjoy music and we're very excited about its potential."

"Souq.com has fast become a destination for customers who want a diverse
product range, coupled with convenience and security at a competitive
price," said Ronaldo Mouchawar, CEO of Souq.com.

"Music lovers searching for their favourite tunes will find an
exceptional catalogue on the EMI Music store; rare albums and
collectors' editions are now just a click away. For extra peace of mind,
Souq.com's 'Safe Pay' service guarantees customers secure transactions
and an exceptional customer satisfaction policy," concluded Mouchawar.

In addition to the music store, a range of merchandise will also be
available through the 'EMI Merchandise Store' such as the popular Pacha
brand from Ibiza with its range of designer headsets, speakers, and
related accessories.