Echora Lets Artists and Creators Own Their Influence in Generative AI

15 October 2025 - Press release

New startup uses live reference to attribute exactly what music or images have led to specific outputs, partnering with Muso.AI to ensure accurate music credits.

Creative works are the foundation of any AI that generates music, images, videos, 3D models, or lyrics. Echora is here to ensure that every work gets the credit it deserves, based not on bulk deals but on precise output attribution and rightsholder permission uniquely calculated for each AI-generated work. In other words, artists opt in, AI references their work, and Echora determines who influenced the output and how much. Down to the note and pixel level.

To do this, Echora has created a platform that lets rightsholders and artists claim their work and set easy-to-enable parameters and pricing for their art, as well as an API that lets AI models pull up-to-date references. The company is partnering with Muso.AI to ensure that its system uses verified music credits for its audio and lyrics, as well as to make it extremely simple for rightsholders.

Echora is built for live reference, a key moment in generative AI. Live reference is how ChatGPT and other similar AI products take in new information--a fresh news report, a recent event--after they are trained. It allows an AI system to reference data that may be new or newly updated, something very relevant to creative IP. Echora unlocks this power for AI companies by creating a single source of truth, one place where rightsholders can claim their works and establish their boundaries and the cost of their license. It creates a system of permission and opting in, not scraping. 

Importantly, this process needs to be as easy as possible. “Registering your work can feel overwhelming, something I experienced myself in my work with creatives,” explains Echora founder Adam Miko. “We made it extremely simple: you can login through Muso, Instagram, TikTok, find your catalog, and claim it without reentering your data.” From there, Echora lets artists check their assets and invite their collaborators, labels, publishers, and managers to join.

Echora does more than provide licensed data, however. It also lets rightsholders get granular about how they want that data used, if they want it used for AI purposes at all--and artists can change their minds and their settings at any time. For example, rightsholders can filter for social topics, preventing their content from being used in association with specific contexts such as politics, health, or mature content. It’s about more than protecting the raw song, but also about protecting an artist or work’s brand. Echora makes permissions as straightforward as sliding a toggle. 

“You can set your terms and prices in one place and change them at any time,” recounts Miko. “Every AI partner adheres, so there’s no need to go through lengthy negotiations with every single AI platform on the market. When a work involves splits, collaborators and co-owners vote on terms and prices so whenever one of the owners initiates term/price changes, all parties must agree to keep it fair.”

Working within these permission settings behind the scenes, Echora suggests the best-matched references to the AI partner in response to a specific prompt, all licensed from the rightsholders, and without any scraping. Once an output based on this prompt is generated, Echora then calculates attribution for this output. This attribution means that artists and rightsholders can be fairly compensated for the use of their copyrighted work—not just paid out according to popularity or some other formula from a slush bucket of cash using a pro rata model. “We're facilitating three-way collaboration,” notes Miko: “Rights holders set permissions, AI partners get legal content, and end users get what they want.”

Echora was founded by Adam Miko, a creative professional and art director behind music videos including Doechii’s 2025 VMA winning “Anxiety” and several videos by Tyler, the Creator.  After attending NYU and Berklee for music business, Miko cut his teeth in one of its most technically challenging, yet culturally thrilling areas in music: publishing. Working at Pulse Music Group, he was responsible for administering publishing splits. In the process, he saw firsthand how important managing the data and details was--and how complex. He envisioned a better way and from that vision, Echora emerged. 

With more than four years of development already invested in Echora, Miko is now ready to tackle one of the industry’s gnarliest problems in an area where the tech is shifting daily. “Echora is part of a bigger vision that evolved in response to what I saw in the music business, and in publishing and rights management specifically,” Miko notes. “AI is offering us an opportunity to reimagine how the system might work, and to make granting permission and receiving remuneration for usage far easier. If artists own their influence, we’ll have a truly sustainable and equitable AI future that encourages innovation on all sides.” 

“As a human creator, I know there’s no stopping AI,” exclaims pop singer-songwriter Bonnie McKee, the powerhouse behind hits including “Teenage Dream,” “Roar,” “California Gurls,” and “Hold It Against Me.” “Echora seems like the most ethical way for us to be referenced and compensated. Echora has really thought of everything.”