Downtown-owned FUGA partners with Marathon Music Group19 January 2023 - Press release
FUGA takes on suite of services for the acclaimed independent label group, including physical distribution, marketing and sync for all labels under the Marathon Music Group umbrella
Today, leading full-service B2B distributor FUGA, a division of Downtown Music, announces its new partnership with iconic global label group, Marathon Music Group.
Marathon Music Group - the parent company to flagship label Marathon Artists - will be employing FUGA’s global digital and physical distribution offering across their diverse roster of talent as well as for all labels under the group’s umbrella; Moves Recordings, New Soil, Mahogany and DMY.
With an eclectic spectrum of established artists ranging from singer-songwriter Courtney Barnett and Lava La Rue to Afrobeats stars such as Naira Marley and Afro B, all the way to UK Jazz pillars such as Ill Considered and Theon Cross – Marathon Music Group’s roster is a testimony to its DNA that partners across diverse music cultures.
The group will also have access to FUGA’s wider services including marketing, enhanced trends and analytics, sync and brand partnerships, YouTube services and the distributor’s top tier audience strategy offering.
The partnership is announced ahead of Baaba Maal’s new album ‘Yerimayo Celebration’ following the Senegalese artist’s participation in Black Panther’s Wakanda Forever Original Soundtrack.
Founded in 2012 by Paul-Rene Albertini, Philippe Ascoli and Jimmy Mikaoui, the UK-based music group has had a longstanding reputation for championing culture, creative vision and independence.
Becoming synonymous with its ground-breaking and diverse talent output via marquee label, Marathon Artists, the reputable label prides itself on being able to nurture sustainable and flexible artist careers.
Paul Rene Albertini, CEO said, “Marathon Music Group is entering a new stage of its journey and we could not be more excited to do this in partnership with FUGA. Marathon shares with FUGA - and its parent company Downtown Music Holdings - intrinsic traits including an appetite for enabling technologies and artistic independence. We look forward to this collaborative partnership.”
Liz Northeast, General Manager UK said, “We are thrilled to welcome Marathon Artists to the FUGA fold. Marathon's dedication to championing diverse, independent artists alongside their passion for supporting emerging talent in the music technology space under their LABs initiative, makes them an ideal and like-minded partner for FUGA. We are humbled to be bringing such great talent and partners to FUGA and providing them with our best in-class services”.