DICE x SONAR FESTIVAL partnership announcement

15 July 2021 - Press release

Today, pioneering international event Sónar Festival has chosen DICE, the world’s fastest growing ticketing and discovery platform, as its exclusive ticketing partner. 

The multi-year deal will see DICE power all tickets for Sónar’s flagship Barcelona Festival, kicking off with next year’s highly anticipated edition which takes place in Barcelona on the 16, 17 and 18 June 2022. 

Sónar has already announced more than 50 artists its first raft of artists for for 2022, featuring many leading names in electronic, clubland, latin pop and advanced music such as The Chemical Brothers, The Blaze, Eric Prydz, Arca, Nathy Peluso, Oneohtrix Point Never, The Blessed Madonna, Richie Hawtin, AJ Tracey, Channel Tres, Serpentwithfeet, Herrensauna XXL, Joy Orbison, Helena Hauff, Kiddy Smile, Folamour, Tiga and Hudson Mohawke or Princess Nokia. With many more artists still to be added in the coming months, Sónar 2022 promises to be a one of a kind experience for music lovers, and an epic return to the dancefloor in Barcelona.

Beyond ticketing, selected shows from the 2022 edition of the Festival will be available to live stream via DICE, meaning fans around the world will have the opportunity to enjoy Sónar’s programme of events from the comfort of their own home. Sónar will benefit from DICE’s expertise and track record in live streaming, having showcased over 6,000 livestreams, sold tickets in 178 countries and worked on exclusive livestreams with the likes of Lewis Capaldi, Laura Marling, Nick Cave and Bicep, in addition to festivals including Iceland Airwaves and The Nations’ Room Service.

Created in 1994 and celebrated as one of Europe’s leading pioneering cultural events, Sónar merges music, technology, and visual arts to offer fans first class curation, combining a playful nature, the avant-garde, and experimentation with newest trends in dance and electronic music. 

DICE has changed how fans discover and attend events and transformed ticketing by putting a stop to scalping and inflated prices.

The DICE app is highly personalised for each fan with a ‘Discover’ feature that combines algorithms with music streaming data, to learn what each fan loves and to recommend upcoming concerts and events just for them.

Ventura Barba, CEO of Sónar, said of the partnership: “Exploring the possibilities of technology to foster musical creativity has been part of Sónar’s DNA for the last 27 years. In this respect DICE’s focus on innovation and independence to improve the ticketing experience for music lovers  makes them a natural partner for us”.

Andrew Foggin, Global Head of Music DICE, said: “We’re long time fans of Sónar at DICE. The brand has cultivated a global reputation for its music, tech and arts programming, offering fans a truly unique cultural experience. We’re very happy to help bring Sónar to more fans around the world.”

Foggin added, “By choosing DICE, Sónar are choosing to put their fans first all while offering their fans a best-in-class ticketing experience.”

Passes, Delegate Passes and VIP Passes for Sónar Festival 2022 are available now via  the DICE app on iOS or Android and at sonar.es.