DICE Appoints Katie Soo as Chief Business Officer

28 March 2023 - Press release

Soo Most Recently Held Executive Marketing Roles at KiwiCo, HBO Max, and Warner Brothers

 

DICE has today announced the appointment of Katie Soo as Chief Business Officer. Katie will be responsible for driving forward DICE's strategic growth propositions and marketing, helping build the DICE brand globally and supporting the company's ambitions to disrupt and lead a fairer live entertainment industry. 

With over 16 years' experience - spanning media, entertainment and tech - Katie has held several leadership roles at some of the most recognised, celebrated and disruptive brands globally. Most recently, Katie served as Chief Marketing Officer at education and STEAM learning subscription platform, KiwiCo, overseeing consumer marketing in over 40 countries. Prior to that, Katie was Senior Vice President of Growth Marketing at HBO Max. Katie has also held executive roles at Warner Bros. Digital Networks, DC Universe, hulu, and Dollar Shave Club.

Katie has received numerous accolades and awards throughout her career. She has previously been recognised in Ad Age's "40 Under 40", Business Insider's "CMOs to Watch'' and was named on Goldhouse's A100 list honoring the most impactful Asians in culture. 

Katie joins DICE at a pivotal moment in its growth phase as it continues to scale globally and increase its presence in the US market. 2022 was the biggest year in DICE's history, with over 55,000 artists and 10,000 venues and promoters using DICE to sell tickets to their shows. Katie will play a critical role in building on DICE's upward trajectory, as the company looks to increase its global fanbase, acquire new partnerships, and deliver fan-first experiences. Katie's role will oversee Consumer Marketing, B2B Marketing, Fan Experience, Brand and Creative, New Growth Initiatives, Social and Communications teams globally at DICE. 

Katie is the youngest Trustee of Asia Society's Global Board and recently was elected as the first woman Chair of the Asia Society Southern California Board. Katie sits on the Advisory Board for California State University Entertainment Alliance and serves as a member of Vox Media's Brand Council. She is also a Senior Advisor to Newbury Street (NASDAQ: NBST) and remains an Advisor to KiwiCo after serving as the company's first Chief Marketing Officer.

Phil Hutcheon, CEO and Founder of DICE said: "Katie understands how to build global brands. DICE has grown quickly in the past two years and this role consolidates the business initiatives and marketing efforts. It's huge, and I'm very excited to work closely with Katie to achieve the big ambitions we have ahead of us."

Katie Soo commented: "My passion has always been building disruptive brands that are transforming traditional industries, bringing them into a new, consumer-first era. DICE is all about that - getting people out more, breaking down barriers, and making live experiences accessible and inclusive for fans. Phil has created a brilliant culture, with a clear mission and purpose - I'm thrilled to be joining the team to help scale DICE's vision globally, and share the next chapter of our story."