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Launch of exclusive Deutsche Grammophon, Decca and Accord app

October 8, 2013: Deutsche Grammophon (DG), Decca, Accord and Deezer have teamed up to create an exclusive app which makes it possible for fans of classical to not only discover and enjoy the music they know, but explore different interpretations of those pieces – creating the digital experience that has been missing for classical fans in the past.
The launch of the app – available through Deezer’s app studio – coincides with the news that DG, Decca, Philips, L'Oiseau Lyre and Accord’s entire classical catalogues are now available on Deezer.
A survey* of Deezer users revealed 93% said they would listen to classical more if they had help discovering the best music. The app has been engineered for discovery and makes Deezer the only subscription service to open up five centuries of classical music by allowing people to explore the Universal catalogue by composer, era, genre, instrument, interpretation and even mood.
Axel Dauchez, CEO of Deezer said, “The appetite for classical music is huge. With exciting young artists like Lang Lang and Nicola Benedetti attracting new, younger audiences all over the world, especially in Europe and Asia, the demand for classical on digital services is only going to get stronger.”
“Up until now, classical fans haven’t been able to get the best experience from digital services.  Through this collaboration with DG, Decca and Accord, we have the opportunity to give people access not only to the pieces they already love, but also the chance to discover and explore every interpretation of that piece, at the click of a button – anywhere they like. This app is our first step towards providing a better experience for classical fans.”
Mark Wilkinson, President of Deutsche Grammophon, said, “The Yellow Label's activity in the digital space can help attract new audiences to the enriching world of classical music, and the DG Deezer app will very quickly become an important part of finding new fans and broader audiences.”

The app, which is the first of its kind for DG, Decca and Accord’s classical catalogues, will be available worldwide in French and English – giving people the chance to experience the best of the classical giants all the way through to modern day stars.

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