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Day Fever partners with Ticketmaster’s Universe



Day Fever, the acclaimed daytime clubbing brand, has entered into a multi-year partnership with Ticketmaster’s white-label ticketing platform Universe, making the company its exclusive ticketing partner.

Through the partnership, Day Fever will tap into Universe’s all-in-one ticketing and marketing platform, delivering a fully digital ticketing experience designed to better serve its rapidly growing community of club-goers.

Launched in Sheffield in early 2024 by actress Vicky McClure, her husband and film maker Jonny Owen, Reverend and the Makers frontman Jon McClure, Chris McClure (AKA social media sensation ‘Steve Bracknall’) and Tramlines co-founder James O’Hara, Day Fever has become one of the fastest growing daytime music events companies in the UK, offering clubbers a feel-good atmosphere and a playlist of Northern Soul, disco, indie, and 90s classics. Designed to be a fun, energetic party that runs between 3pm and 8pm Day Fever always ends early enough to allow people to get home at a reasonable hour.

Since its launch, Day Fever has hosted over 100 events across the UK and Ireland, with almost 40 more scheduled for the remainder of 2025 and hundreds more in to 2026. Plans for international expansion are set to be announced soon.

Co-founder James O’Hare who oversaw this agreement on behalf of Day Fever said, “We were looking for a partner who could offer robust and efficient technology, deep event expertise, customer service experience, marketing capabilities and the ability to scale as we grow. Universe delivers on all those fronts and will help us future-proof our unique clubbing experience.”

Tim Goom, Client Development Director - Music and Festivals, at Ticketmaster UK, said: “Day Fever has tapped into a cultural sweet spot, creating a fresh take on clubbing that’s resonating with thousands across the UK. We look forward to supporting their rapid growth and delivering a smooth, hassle-free ticketing experience — from buying tickets online to walking through the door.”

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