Dancefloor Launches 'Pro' Platform to Empower Nightlife Promoters
25 June 2025 - Press releaseDancefloor today announced the official launch of Dancefloor Pro, a purpose-built platform designed to empower promoters and venue operators. More than just a discovery tool, Dancefloor is the ultimate event promotion hub that goes above and beyond ticketing by providing marketing support, community building tools and everything required to foster strong bonds and develop loyal, long-term superfans.
Founded by DJ and former DICE engineer, Ben King, Dancefloor was developed in collaboration with promoters to solve the many real-world challenges they face. The platform gives promoters access to a modern suite of tools to manage every stage of their event, from initial planning and announcement communications, to selling tickets and optimising marketing campaigns, through to post-event feedback surveys and 'Promoter Following' ensure attendees are notified about future events, helping to build a dedicated audience.
Founder Ben King says, "Existing platforms have been letting independent promoters down. Organic discovery is nonexistent and the requirement to 'boost' events has turned them into pay-to-play destinations. We're launching Dancefloor Pro to put promoters first, highlighting their events with personalised recommendations for users, and giving them all the tools they need to make their event a success - going beyond just ticketing with dedicated features for growing a community and maximising marketing efforts."
New customers become followers and in-app fan communication allows the building of direct and trustworthy relationships in one unified inbox. The most loyal customers can be rewarded with exclusive news, early bird offers or special perks.
Tickets are purchased online or in-app using just a few taps and the seamless checkout is optimised for maximum conversion for events of any size. At the event, the reliable iOS and Android scanner app syncs continuously with door lists for hassle-free admissions.
Dancefloor Pro gives promoters a powerful marketing toolkit to maximize their reach and return on investment. With built-in sales attribution, they can see exactly which channels, from an Instagram story to a specific DJ's affiliate link, are driving the most ticket sales, allowing them to focus their budget on what works. This is enhanced by pixel integrations with Facebook, TikTok, and Google ad platforms. For sold-out events, an automated waiting list system ensures no potential customer is lost, while loyalty-building features like broadcast channels and push notifications help turn ticket buyers into a dedicated community of superfans.
From independent promoters and DJs to large venues and festivals, Dancefloor’s scalable tools are optimised for both small-scale community events and major ticketed nights. Transparent pricing provides a cost-effective and all-in-one platform built by DJs for the dance music scene.
In this time of many challenges for local nightlife scenes, Dancefloor is simplifying logistics while fostering stronger, more engaged communities and giving local scenes and promoters the tools they need to thrive in 2025 and beyond.
To start gaining an edge on the competition, head to dancefloor.fm/for/promoters
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