CTM Music and We Are Era launch label for online talent!

13 July 2021 - Press release

As of June 1, 2021, CTM Music and We Are Era have entered into an exclusive partnership to launch global music releases from online creators and social media talents.

 

We Are Era
We Are Era is the new generation media company. The former Divimove is the largest European talent agency with its own studios and an enormous reach on all digital platforms. Since 2019, the company - with 240 employees and offices in Amsterdam, Berlin, Cologne, Copenhagen, Paris, Madrid, Milan and Stockholm - has been a subsidiary of RTL and the Bertelsmann Group.

We Are Era represents more than 1,600 social talents and artists in Europe, resulting in a monthly reach of more than 4 billion video views on social platforms.

 

CTM Music
CTM Music is the largest independent record label in the Benelux with a rich catalog (CNR/Arcade) with more than 50 #1 hits, but also music by recent top artists such as Glennis Grace and Jan Smit. This year, CTM Music achieved platinum status (more than 21 million streams) with the single ''Als Ik Je Weer Zie''. 

Bo de Raaff (General Manager, CTM Music):
Online creators and social media talents have become increasingly well known in recent years. In addition to great visual content, music is also increasingly being released; these releases often achieve millions of streams and views. We are proud to be partner of We Are Era and to develop artists together and make their music successful! 

Renee Snaak (Head of Talent Partnerships, We Are Era):
From our social talent network, the demand for guidance in the field of music distribution and marketing is growing faster than ever. Because these online talents already have a large reach of their own, we have the space to set up an innovative label structure that offers them the greatest possible freedom as an artist. We are proud that together with CTM we can support our talents as much as possible in realizing their musical ambitions.