Clicknclear partners with Warner Music

22 February 2022 - Press release

Deal licenses Warner Music’s global catalogue to the performance sports market

ClicknClear, the world’s only specialist music rights tech and licensing company for performance sports, has secured a new blanket deal with Warner Music, spanning their entire global catalogue.

The deal enables Warner Music to license its entire catalogue through ClicknClear to the global performance sport market. Licensing music to performance sports is a relatively new, but fast-expanding revenue stream that the company estimates to be worth US$2.4billion annually, with the potential to add over 10% to the recorded music industry’s current turnover*.

ClicknClear is the world's first company to solve the complex music licensing issues in performance sports and is already backed by more than 750 music industry rightsholders who represent hundreds of thousands of labels and publishers, including Warner Music, Sony Music, Universal Music Publishing, and Sony Music Publishing.  This enables ClicknClear to offer the largest selection of music for the entire performance sports industry, including individuals, teams, event producers and federations. 

Founded by award-winning entrepreneur and music licensing visionary Chantal Epp, ClicknClear first launched in beta in 2018 as a pre-cleared music licensing platform for the cheerleading industry. Since then, ClicknClear has worked hard to partner with the music and performance sports industries to prevent copyright infringement with unlicensed music usage and mixes.  Its work has won ClicknClear awards, secured three rounds of investment, pushed compliance with performance sports companies and athletes, all the while promoting this huge potential revenue stream to the music industry.

ClicknClear uniquely offers a suite of three industry pioneering tech platforms.  The platforms tackle copyright infringement while increasing engagement, and participation, in performance sports across cheerleading, jump rope, dance, the marching arts, gymnastics, indoor skydiving, and many more sports, all in the name of protecting both the creators and the end users of the music.  The three platforms are:

• A rights-matching database that is used to track master and publishing rights, upload and monitor 100% cleared music.  The database contains 4.5million+ tracks, with 10million+ publishing rights.
• A licensing platform providing an online marketplace for teams to search and license music for all the specialist rights they need beyond the venue’s performing rights license.  This is 500k tracks, fully cleared, and licenses sold to end users from US$10-25 per track, per mix, for a one year license.
• A license verification system that uses a Content ID tool to ingest multi-track music mixes, identifies the music in use, verifies licenses, reports all music for transparency in competitions and online content.

Chantal Epp, Founder and CEO, ClicknClear, says“We are elated to finalise this global deal and partner with WMG to license the major’s entire catalogue to the performance sports industry. It is a major milestone, as it significantly increases the pre-cleared tracks for performance sports. It also highlights the credibility and huge potential value of this previously untapped market to the music industry. As we continue to do more deals with performance sports and use our technology to support their compliance in music licensing, the revenue stream to our music rightsholders will continue to increase. Our most recent deals – with Winter Guard International for Color Guard, as well as Para Dance UK for disability inclusive Dance - are both firsts in those specific sports sectors and testament to this.  This year we will continue to demonstrate the great potential of our technology-enabled channel to the music industry, with new sports deals and new product and feature rollouts.”

Tiago Correia, Senior Director, Global Digital Business Development, WMG, adds: “We are delighted to be working with ClicknClear. Their technology will help us to evolve the market by sharing clear and accurate data and empower the performance sports industry as a whole, all while ensuring our creators are getting appropriately renumerated and credited for their work. We’re excited to see what’s next and how we can explore and level-up untapped markets and regions.”