Claire Haffenden launches Haffenden & Co

09 September 2025 - Press release

A new chapter in exceptional event management and artist services

 

After three decades as Director of Artist Relations and Events at Universal Music UK, delivering extraordinary moments for world-renowned artists, Claire Haffenden today announces the launch of her new venture, Haffenden & Co.

Claire is known for her exceptional black book of contacts, ability to bring calm to chaos, and gold-standard delivery for some of the world’s most high-profile recording artists, as well as being the doyenne behind over 20 hot ticket BRIT Awards after parties. Her new venture reflects a belief in discretion, quiet excellence, and the power of seamless delivery – offering a more understated, refined approach in an industry that often prizes visibility and volume.

Built on a foundation of confidentiality, trust, and diplomacy, Haffenden & Co moves beyond traditional event planning and artist support, offering a comprehensive, bespoke, 360-degree end-to-end service:

• A bespoke strategy – proactive, highly curated event and experience planning
• Full-service execution - managing every detail from start to finish
• Elite network access – connecting clients with best-in-class suppliers and venues
• Artist and executive support – enhancing experiences with travel, hotel and hospitality partners
• Personal service - a boutique approach, ensuring clients feel listened to and understood 

Claire, Founder of Haffenden & Co, commented: “While my work spans high-profile productions and global talent, it’s the behind-the-scenes precision and thoughtful execution that define my style. The creative landscape is shifting, and there’s a growing need for a more flexible, personal service that’s deeply in tune with individual needs. It’s not just about curating experiences; it’s about creating meaningful, memorable moments that genuinely reflect the client’s vision. Whether it’s a major brand activation, artist launch, executive gathering, or a private celebration, we deliver every detail to the highest standard, with discretion, care, clarity and purpose”

Claire is recognised as one of the most trusted figures in the music and entertainment industries, having shaped some of the sector’s most high-profile moments over the last three decades. As well as leading all of Universal Music UK’s BRIT Awards parties, her portfolio includes producing live performances at London’s most iconic venues, and curating private celebrations for some of the world’s biggest artists and VIPs. Known for her precision, discretion, and intuitive understanding of client needs, Claire’s influence also extends beyond events - developing artist counselling initiatives and mentoring emerging talent. This wealth of expertise now defines the vision and delivery of Haffenden & Co: premium, uncomplicated, and considered – a trusted partner in creating space for people to shine.

For more information, please visit www.haffendenandco.com.