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CIRKAY Fan Pass announces metaverse partnership with NOWHERE


This partnership allows music fans to access more experiences with and content from their favourite acts.

Following the release of the UK’s first chart eligible NFT, CIRKAY is thrilled to announce a partnership with NOWHERE, the innovative face-to-face video chat metaverse delivering the most realistic feeling of being present in a shared experience online.

The partnership allows holders of CIRKAY’s ground-breaking Fan Pass to access private metaverse spaces, where artists can hold meet and greets, premiere music videos, host online festivals or allow super fans to create their own gatherings in VIP areas. NOWHERE’s fully customizable three-dimensional environments can be designed to reflect the artist’s unique brand and creative identity. NOWHERE’s web3 platform fosters a sense of community where artists can feature video, music, live streams, and more.

NOWHERE’s Global Head of Strategic Partnerships, Meredith Gardner says:
NOWHERE is thrilled to team with CIRKAY, known for delivering incredible online experiences for artists and their fans, on their Fan Pass venture. Together we will be bringing exciting, immersive, virtual experiences to music fans worldwide. In collaboration with artists and their teams, we are excited to unlock new opportunities to connect fans and additional revenue streams.”

CIRKAY co-founder, Simon Scott says:

“This is the first of many utility partnerships, and we’re excited to add NOWHERE to our pioneering Fan Pass. These experiences will deepen the possibilities for artist-to-fan and fan-to-fan engagement in online environments. Everything we do at CIRKAY is about valuing loyalty and allowing true fans to access content and experiences, whilst being able to authenticate their identity. Our goal is not to be a platform but to allow music fans to connect wherever makes sense to them”

As well as acting like an AAA pass, allowing entrance to exclusive metaverse experiences, the CIRKAY Fan Pass (which is a unique type of web3 utility token), is programmed to grant access to content which is stored on the Blockchain.

The Fan Pass frees artists from chasing the algorithmic attention economy of Web2 platforms such as Facebook and Instagram, and they can open up their archives of high quality audio, 4K video, photography, eBooks, and more. Musicians can also have an ongoing fanclub-like connection, airdropping files, hosting 4K live streams, offering Fan Pass-only discounts, and more. This added value and functionality means fans can get a deeper and longer lasting experience of a record with expansive and enriching content or turn their tour programme into an ongoing experience.

Fan Passes are sold from an artist ecommerce store or on the CIRKAY Marketplace powered by Eluvio's eco-friendly blockchain technology, the same blockchain being used by the likes of Dolly Parton’s Dollyverse, WWE, The Masked Singer, and more.

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