CD Baby Signs Deal with Laylo to Offer Fan Engagement Platform to Artists

20 October 2022 - Press release

 

CD Baby continues to expand their direct-to-fan promotional offerings for artists, working with fan engagement platform Laylo to offer CD Baby users an exclusive discount to Laylo's Pro tier. Laylo enables artists to notify their fans the moment they release new music, content, merch, or event announcements, via text, email, and/or Facebook Messenger. 

Artists can share their drop and notification signup link directly with fans across socials, with Spotify auto-follow and one-click pre-save features built in. DIY artists can track which of their messages are landing and who is engaging with their drop, through key insights and analytics. Laylo is a proven platform with notable customers including Sam Smith, Dixie D'Amelio, Kodak Black, Miles Teller, The Black Keys, and the Friends With Benefits DAO.

Laylo's offering joins the extensive range of marketing, distribution, and royalty administration services and tools available to CD Baby users, which help artists find and engage with their fans.

"At CD Baby, we always strive to find the latest and most innovative partners for artists to market their music. Laylo is just that," said Alex Trevino, Strategic Partner Manager at CD Baby. "I am excited to see our artists give their fans an incredible experience while driving more streams and sales."

"CD Baby has set the standard for offering easy, inspirational ways for artists to define and reach success," said Stephanie Allen, VP and Head of Partnerships at Laylo. "Our companies share a lot, including a deep commitment to supporting creative work. I really felt this when I spoke at CD Baby's DIY Conference this August. The excitement the artists showed was overwhelming. For us, this partnership feels like a perfect fit."