Capitol Music Group partners with Song House Live, taking TikTok music discovery trend to a new level29 July 2021 - Press release
Seven Artists/Influencers Compete in 24/7 Livestream, Six-Week Songwriting Challenge, Vying For The Prize Of An Exclusive Recording Agreement With Capitol Records In Trailblazing New A&R Initiative
Reality Life In The House Captured By Production For Future Episodic Docuseries
Label Releases Winning Songs From The First Week’s Challenge
Watch Song House Live Sneak Peek Teaser HERE:
Today, Capitol Music Group (CMG) announced its partnership with Song House Live and released songs from the two artists who won the first songwriting challenge of the web series. The seven participants – Alec Chambers, Caroline Carr, Attis, Diego Fragnaud, Tyler Brash, Olivia Boeyink and Klondike Blonde – are competing for the prize of an exclusive recording agreement with Capitol Records.
The groundbreaking partnership further solidifies CMG’s position at the forefront of today’s rapidly evolving artist discovery and development landscape. Much as tech accelerators provide front-end support for fledgling inventors, CMG and Song House Live are providing unrivaled assistance to emerging artists from the initial creative concept onward – before a song becomes a viral hit.
President and COO of Capitol Music Group Michelle Jubelirer said, “Partnering with Song House Live presents Capitol with a unique opportunity in that it allows us to discover and nurture rising talent in real-time. Together with the Song House Live team, we’re able to meet fans where they consume music faster than ever by accelerating the traditional artist development process through this innovative concept.”
The contestants are spending six weeks in a luxury mansion, nestled on a 40-acre estate in upstate New York, complete with a natural lake, tennis court, swimming pool and multiple recording studios. Each week, they receive a new musical challenge. With cameras streaming the experience 24/7 on YouTube, they must write, record and promote the resulting songs.
In the first songwriting challenge, the contestants were charged with writing a song about a particular city or country. One at a time, they played dizzy bat and placed their painted hands on a giant map to discover which country they would be writing about. Fans watched online as each artist wrote and recorded their song snippets, which received nearly five million combined streams. Watch highlights HERE. Week #1 winners, as voted by fans and judges, were Tyler Brash who was born in Albuquerque, NM and raised in Riverside, CA, and Atlanta-based Olivia Boeyink. Both artists were given the opportunity to complete their songs, which were released today by Capitol Records.