BSI Merch Unveils Artist Services Strategy

12 November 2025 - Press release

Company Rebrands as BSI Merch & Artist Services

New Division BSI Music Announces Still Pigeon as First Signing

 

UK-based music merchandise and e-commerce specialist BSI Merch has rebranded as BSI Merch & Artist Services, marking an exciting new chapter for the company as it expands beyond merchandise into comprehensive artist support and development. 

The company has revealed a full suite of artist-focused solutions, from e-commerce, merchandise & marketing to digital strategy and music distribution. 

Central to this expansion is the launch of BSI Music, a label division that is dedicated to championing emerging talent across the UK and beyond.  BSI Music’s first release, the debut single Gas Off  from London-based band Still Pigeon was released on Friday, 7th November 2025, showcasing the band’s distinctive sound and setting the tone for a series of releases to follow. A second single is scheduled for late January 2026, leading up to the release of a 5-track EP in mid-March 2026. As part of its label offering BSI Music has also teamed up with digital distribution partner Believe. 

Andy Allen, Founder & CEO of BSI Merch and Artist Services said, “This is an incredibly exciting moment for the BSI brand. We’ve always believed in empowering artists through quality, creativity, and community and with the launch of BSI Merch & Artist Services we’re expanding that vision and reconfirming our ongoing commitment to supporting independent artists through every stage of their journey — from e-commerce, touring and merchandise production to release campaigns and label services. Through our new label division BSI Music we can offer artists a holistic platform to develop their craft, grow their audience, and bring their music to life, and we’re looking forward to building a high-quality roster of amazing new talent.”