British Dance Music DJ Hannah Wants Announces Marketing Collaboration with Jaguar Land Rover16 March 2021 - Press release
Leading international talent management company YMU has announced that British dance music DJ Hannah Wants, who is hotly tipped for success in 2021, has confirmed a major new marketing collaboration with Jaguar Land Rover.
Her latest single ‘Lift Off’ with Nathan Nicholson has been chosen to soundtrack the new design for the Jaguar E-PACE.
‘Lift Off’ - released on Ultra Records- was adapted exclusively for the campaign, which was conceived by creative agency Spark 44 and is titled ‘Striking From Every Angle.’ The series of films sees British actress Christina Chong, who has previously starred in Johnny English, Black Mirror and Line of Duty, putting the E-PACE through its paces around the City of London.
The Compact SUV is targeted at a younger demographic and the ‘Striking From Every Angle’ campaign builds on the brand’s second recent foray into electronic dance music. Jaguar also recently announced its ‘Reimagine’ strategy, committing to becoming an all-electric luxury brand from 2025.
Anna Gregorek, Commercial Director of YM&U Music said, “We are delighted to confirm the incredible Hannah Wants as part of this impressive global campaign for the new Jaguar E-PACE. The brand is so close to Hannah’s heart and it is such a fitting campaign to her music, we are proud of the launch of this truly authentic partnership alignment. We look forward to further developing the relationship for Hannah at key moments in the roll out of the Jaguar campaign in 2021. We are also excited to continue in our respected and long-standing relationship with the Jaguar Land Rover team”.
Hannah Wants said: “Jaguar Land Rover is close to my heart as my dad was an engineer there for more than 30 years. To be approached by the brand to work with them on their new E-PACE campaign is a great achievement and I feel honoured they have chosen Lift Off.”