Brighton music venue Patterns goes digital with DICE

19 October 2017 - Press release

For decades, music fans have paid over the odds for gig tickets sold on the secondary ticketing market. Patterns, a leading Brighton venue, has announced a move to mobile-first tickets, ensuring fans don’t get ripped off.

From 17 October, Brighton’s Patterns will become the town’s only mobile-first venue. The change to digital will put fans first with tout-proof ticket, that allow refunds up to moments before gigs start. The action follows recent events where secondary ticketing has impacted the fans and the music industry. 

The move has been made possible by music discovery and ticketing app DICE. Founded in 2014, DICE locks out the touts and makes buying tickets and discovering music easier than ever for music fans across the UK and USA.

DICE’s mobile-only tickets can’t be bought up by secondary ticketing sites or sold by touts outside of venues. This ensures genuine music fans will never pay over the odds to see their favourite artists.

Russ Tannen, Head of Music said, “Like our recent venue partnerships with Islington Assembly Hall in London and Soup Kitchen in Manchester, we’ve found an incredible partner in Patterns. A forward thinking, highly curated venue that is committed to making fan experience the priority, and keeping touts out.” 

Neil Ellis, Patterns Promotions and Programming Manager said,

“We chose to work with DICE as like us, they put their fans first plus their aesthetic and general ethos is very much in tune with our own. Our purpose in Brighton (and beyond) is to help fans discover the music they love and if a sleek, easy-to-use and safe ticket provider helps us in doing that, we’re fully on board.”

“Not only did we chose DICE since like us, they put their fans first, but that their aesthetic and general ethos is very much in tune with our own. Our purpose in Brighton (and beyond) is to help people find the music they love and if a sleek, easy-to-use and safe ticket provider helps us in doing that, we’re fully on board.” 

The advantages for fans are clear. Tickets can be purchased, returned and transferred with a few taps of a smartphone. Fans will be offered real-time support direct to their mobile and can subscribe to the venue to receive updates like stage times and support act announcement.