BPI to launch BRIT Billion award in new landmark for BRIT Certified scheme

16 December 2022 - Press release

New award celebrating One Billion UK streams also marks BPI's 50^th anniversary in 2023

 

The BPI – the voice of independent and major record labels across the UK – is proud to announce a major expansion of its BRIT Certified Awards scheme with BRIT Billion – a prestigious new award launching in 2023 that will celebrate and acknowledge outstanding achievement in recorded music by artists who surpass the landmark of One Billion career UK streams.

This new award, which, like the existing BRIT Certified scheme and its iconic Platinum, Silver and Gold tiers, will be verified using Official Charts data, represents the first significant upgrade to the certifications programme since April 2018, when it was rebranded from the BPI Awards to the BRIT Certified Awards.

Expected to launch officially in Spring 2023 – when the first wave of recipient artists will be announced – BRIT Billion will also mark 50 years of the BPI and the 50th anniversary of the certifications programme, which the BPI established in 1973.

This will be the first time in its five-decade history that the certifications scheme officially recognises an artist's combined success across multiple projects.  The One Billion career total will include tracks an artist has appeared on either as the principal performer or as a featured artist, as credited by the Official Charts.

Created for the BPI by Gaudio Awards, who also produce the acclaimed Official Charts No.1 Awards, the BRIT Billion award design incorporates the iconic BRITs 'B'  and an encapsulated BRITs statuette, and each award will be personalised with the recipient artist's name.

Geoff Taylor, Chief Executive BPI, BRIT Awards & Mercury Prize, said:
"With total weekly audio streams in the UK now regularly exceeding the 3 billion mark, it seems an appropriate moment to recognise exceptional artist achievement through streaming, as the primary currency for recorded music. This new blue-riband award will sit alongside our existing Certified Awards, giving artists and their label and management teams the special opportunity to celebrate outstanding UK career success in streaming, and the valued contribution they have made to British music."

Toby Leveson, Senior Digital Content Manager, BPI, said:"Big streaming milestones are increasingly becoming a key marker of success, so this is a really exciting new arm of the iconic BRIT Certified Awards, and we can't wait to celebrate artists hitting one billion UK streams next year!"