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BPI announce latest Insight Session

'The New Promotion: How to win fans and influence people'


Record label association, the BPI, have announced their latest Insight Session, which will be held at the BPI's County Hall offices on 28th March, exploring the current music promotion landscape.

Music and media strategy professional, Keith Jopling, will chair the event with cultural marketing expert, Eric Karsenty, presenting key findings from 'The New Promotion: How to Win Fans and Influence People' report. 

The session will evaluate the current landscape of 360 music promotion, focusing on curation, influence and context - who are music's storytellers and how can the industry work more effectively with them? This will feature music bloggers and music media, YouTube channels, marketing tech & tools for curators and influencers, playlist curators, and other key voices in the music promotion world. We will hear from key innovators in each of these sectors, and argue that together these channels reach music fan audiences as large as global streaming services and national radio.

This BPI Insight Session follows others, some of which were jointly hosted with ERA, that have covered subjects as wide ranging as In Car Entertainment, Blockchain, Virtual & Augmented Reality, Artificial Intelligence, Generation Z, Smart Speakers, Data & Analytics, and the role of the Album in the Streaming Era.

Tickets are free for BPI members and, for the first time, a limited number of paid tickets will be made available for non-members, with a discounted option for members of partner organisations e.g. ERA, MPA, MMF, AIM, PPL, PRS. Tickets can be booked here.

The first confirmed speakers for 'The New Promotion: How to win fans and influence people' are:

Leila Fataar - Founder, Platform 13
Leila is Diageo's former head of culture, and recently founded Platform 13 to bring a new approach to influencer and cultural marketing. Platform 13 looks to connect the real influencers – the DJs, the artists, the spoken-word poets, the up-and-coming fashion directors – with brands looking to make a genuine contribution to a particular culture. She has strong views on the current state of influencer marketing but is changing the way it's done with her new business.

Crispin Futrille - Founder, Lost Music
Crispin founded Lost Music in 2016 as an aggregator of music blog and tastemaker content. The App has been recently reworked to surface recommended songs from these blogs and tastemakers within the users' Spotify or Apple Music account. The idea is to provide an alternative, curated menu to the music fan in a more engaging and editorial style. Among other things Crispin is a music artist previously signed to a major label.

Nikhil Shah - Co-founder, Mixcloud
Nikhil is Co-founder of online radio platform Mixcloud. Over the past 8 years he has helped lead the growth of the company from a couple of guys in a warehouse in Wembley to the world's biggest community of DJs and radio talent, reaching over 17 million people a month. Prior to Mixcloud, Nikhil was a brand strategy consultant and Entertainment Manager at his University. He studied Mathematics at the University of Cambridge. Nikhil is a passionate crate digger and DJ, runs electronic music record label ManMakeMusic and evangelises dance through his passion project Dance Club.

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