Bopper voice assistant makes finding the right song for an ad spot easier than ever30 January 2021 - Press release
B2B music licensing service, Bopper, continues to drive innovation in the music licensing for advertisers field. Their latest experiment, Bopper Voice Assistant, is already turning heads in the ad world. Bopper's voice assistant helps to make the identification and selection of pre-cleared tracks even easier for advertisers and brand managers to pair with their video and audio advertising.
"It's hard to be first at anything, but we're the first music tool in the B2B space," said Phil Messier, Co-founder and VP of Product and Partnerships at Bopper. "There are so many tools for consumers, but the business side is still tied to desktops for the most part, and it's just not a great experience. We are trying to break away from the track list, make it a more convenient experience for advertisers and brand managers using a much more intuitive discovery with A.I. and voice assistants."
Bopper's vision for a music licensing app was simplicity and convenience. Though they are not the first to try to tackle quick and convenient music licensing online, they are the first to specifically target advertisers and brand managers. They are also the first music license platform that utilizes a voice assistant.
Unlike Google Nest or Amazon's Alexa, Bopper's voice assistant is a hybrid model, meaning the assistant is paired with a visual platform. Bopper's voice activated robo-assistant was designed using the Google Assistant app, and is still in the developmental stage — but many of Bopper's early users have found startlingly good results on the first try.
The process is simple — users can simply say something like, "Bopper, I need a spooky, ethereal song for a Halloween ad," and the voice assistant application will return a limited number of hyper-relevant, high-quality tracks onscreen that are sync ready and pre-cleared. In what used to be a days- or even weeks-long process, with Bopper you can start with "I need a song for an ad" and end up with licensed, downloaded sync in minutes.
Because Bopper had busy advertising and brand consultancies in mind, they made a conscious decision to limit the amount of search returns to only the most highly relevant tracks, so as to not clutter the screen or send the user spiraling through a long track list of potential options.
"We have decades of experience and huge amounts of data on how brand managers search for music and tracks to fit their ad spots," said Messier. "We can leverage that data when designing our software, and that guided our design choices within the application."