Bone Soda’s Truce joins YMU Group as Senior Manager15 September 2020 - Press release
International artist management company YMU Group has appointed respected industry figure Truce to the position of Senior Manager.
Based in London Truce, whose appointment is effective immediately, will report to Iain Watt, Managing Director of the company’s UK music division and will work closely with Senior Manager Sophie Bloggs, whose team he will join.
Truce started his career DJing and organising music events across London before joining music broadcast platform The Boiler Room in 2010 where he became Global Creative Director of Broadcast.
He then launched Bone Soda , which was initially focused on the DJ sector before becoming a record label specialising in helping artists such as slowthai, Octavian, Bakar, Ama Lou, Sheck Wes and BenjiFlow and others find international audiences.
Truce will continue to run Bone Soda independently but will bring two of his existing management clients to YMU : Bekah CC and Airhead.
Founded in 1984, YMU Group (formerly JGG) is the leading management company for clients in sport, music and entertainment. With offices in LA, London, Washington, New York and Manchester the company is committed to providing emotionally and financially intelligent career advice to elite clients across the world. Tailored to individual client's needs YMU Group provides the skills and experience to offer a depth of knowledge to maximise opportunities and sustain long-term career goals. Artists represented by YMU Group include James Arthur, Years & Years, Blink 182 , Hannah Wants, Mark Ralph , Gary Barlow, Clean Bandit, Take That, Steve Aoki, Mika, Kurupt FM, Rejjie Snow and Danny Howard among others.
Iain Watt said, “Truce is a natural music entrepreneur who has enjoyed success across a number of different sectors. He understands both the creative and commercial aspects of artist management and is a great addition to our team. He is bringing two great artists Bekah CC and Airhead with him and the aim is to help him build an amazing roster of credible artists who we can help have long-term , successful careers.”
Truce said, "I’m excited to join Iain, Sophie and the rest of the YMU team. Having known Iain for a few years, it feels like the perfect story for how I see my management career developing. YMU is a leading entertainment management company and has successfully brought on and supported a number of inspiring artists globally. I’m hoping I can mix it up a little and look forward to combining experiences, knowledge and ideas to support our clients."