Boiler Room & Twitch TV announce partnership25 May 2015 - Press release
Boiler Room, the world's leading online music broadcaster, today announced its partnership with Twitch, the world's leading social video platform. Tonight at 20:00 BST, Boiler Room launches their Twitch channel (twitch.tv/boilerroom) which will host a 24/7 video broadcast of both live and archival music performances featuring the best in underground music.
Founded in 2010, Boiler Room evolved from a webcam taped to a warehouse wall to a global broadcaster streaming the best in underground music, from techno and hip hopto jazz and neo-classical. With over 6 million dedicated monthly unique users, its award-winning content reaches over 20 million music fans every month. Boiler Room has a significant and growing fan base in Latin America, partnership with Japan's biggest streaming provider, key broadcast hubs in Berlin, New York and Los Angeles and the dedication of the world's most committed music fans, who consume shows expertly-curated by its passionate editorial team.
"We're really excited to launch our Boiler Room channel for music lovers within the Twitch community, said Mazdak Sanii, Boiler Room's CCO. The convergence between consumption of different forms of entertainment is a trend that creates great opportunities for partnerships like this one, between leaders in their respective scenes."
With more than 100 million monthly viewers, Twitch is the world's leading social video platform and community for gamers. In addition, Twitch recently introduced the Twitch Music Library, a resource for game broadcasters that provides rights-cleared music for use in live video and VODs. As part of this venture into music, Twitch launched Music as a beta broadcast category. This has quickly attracted influential members of the music scene, which now includes Boiler Room.
"Boiler Room has set a high standard for both the quality of its productions and the artists they spotlight," said Colin Carrier, CSO and Head of Music, Twitch. "Since there's a lot of enthusiasm within our audience for Boiler Room, their decision to bring some of the best underground music to Twitch is a significant moment for both our platform and the broader music industry."