Boiler Room appoints Joe Muggs as Editor-In-Chief19 November 2014 - Press release
Boiler Room appoints Joe Muggs as Editor-In-Chief
Expands Editorial Offering
London-based music broadcaster Boiler Room announces the appointment of Joe Muggs as Editor-In-Chief and an expanded editorial offering.
Muggs, who has written for The Wire, Mixmag, FACT has been appointed to pioneer a new multi-media journalism offering, going deeper into the music cultures they broadcast, with more in-depth writing and new content formats. Boiler Room was founded in a disused boiler room in 2010 and has pioneered music television 2.0 over the first half of the decade.
Muggs says "I'm like a kid in a sweetshop right now. I've been lucky enough to work with a lot of truly great publications and editors in my years freelancing, including ones that have forged new paths in a tough environment. To be given the chance to build something new and try and follow in their footsteps is the sort of chance that doesn't come along every day, but to be given a resource as insanely awesome as the Boiler Room's existing audio/video/events machine to build it around is almost incomprehensibly exciting. We're in a position to build something unique by bringing all these strands together, in fact. The team here are bang in the middle of everything that's innovative and hopeful in the music world right now, and if we can reflect that editorially then we're onto a winner.”
Boiler Room, which boast 2 million unique visitors a month, streaming 9 million discreet pieces of content, is bringing music broadcasting to a mass audience for the internet age. They have 2 million + subscribers and followers across Facebook, Twitter, Soundcloud and Youtube.
Boiler Room founder and CEO Blaise Bellville says of the appointment “This is about developing a clear voice for Boiler Room. We do so much great shit, but people might not be aware of the thinking behind the programming, or how it fits into a wider context, because we don't have that central editorial voice.
We may be known for dance DJ sets but there's so much more: we already cover classical music, hip hop, grime, industrial techno, noise and god knows what else and are continually expanding further in all directions in terms of styles. We've documented and reported pivotal flashpoints for scenes past and present, and it's time to build on that, so that as well as our audio and video, our writing will be a valuable archive of music culture.
It's tough to step into the crowded landscape of editorial sites, and half-assing it was never of interest to us. Now, we've got the disciplined team built up and ready, a visionary editor to pull together everything we are doing together, and we can do something that we think is going to be as compelling as everything BR has done before.”