Boiler Room announces Jodie Nicholson as first ever Managing Director

04 July 2018 - Press release

Boiler Room are proud to announce the appointment of the first ever Managing Director, Jodie Nicholson. Nicholson’s appointment signifies Boiler Room's continuous growth from DIY streaming to an unstoppable global media brand. Their development has seen Boiler Room build a hyper-engaged audience and cemented the brand’s reputation as trailblazers for underground culture. Nicholson’s role will focus on maximising growth and efficiency within the business

Jodie Nicholson has been a key member of the Boiler Room team for two and a half years, with over 12 years of experience in strategic partnerships at M&C Saatchi, TBWA, Ogilvy & Mather and music media company LoveLive.

After joining Boiler Room in 2016 as Head of Client Services, Nicholson was immediately responsible for the brand’s longstanding Budweiser campaign, as well as delving into the businesses client services, driving long-term client retention. This commitment, visionary leadership and insight into developing the ever-growing brand resulted in her appointment as the first Managing Director for the company in April.  

In April of this year Boiler Room announced Stephen Mai as its Chief Content Officer. This new role has seen Mai lead a newly formed division within the business. By combining his award-winning marketing and creative direction expertise from VICE and LADbible, Mai drives business strategy by fusing creative content, marketing and communications. In this role Mai has been responsible for launching new verticals including 4:3, Boiler Room’s new film platform.

The creation of these roles will further propel Boiler Room as it continues to make a global impact engaging an audience of over 180 million globally. 

Blaise Bellville, CEO, Boiler Room, says: “Jodie spent two years leading one of our most successful brand partnerships, demonstrating a consistent ability to lead, manage and motivate. 

When we started talking about her progression at Boiler Room, stepping up to lead the business as Managing Director felt like a natural development. The creation of the role for Jodie enables us to push forward and cement our position as leaders in club culture; with Jodie ensuring that we’re operating at maximum efficiency and driving synergies across every area of the business."

Managing Director, Jodie Nicholson says: "I joined Boiler Room for the opportunities that came with a hyper-engaged youth audience of our scale. Across the 2.5 years in the business, I've seen our connection with this audience grow ever-more connected. We've gone from being straight-up party broadcasters to launching some of the most exciting cultural initiatives in recent memory. Between projects with the V&A, Notting Hill Carnival and now our new film platform 4:3, it's a journey that's cemented us as a leading voice in music and club culture.

I'm as excited to lead us into this next phase, as I was when I first joined. My experience running one of our most successful partnerships set the foundation for this progression, which will see me driving our efficiencies, overseeing our teams and ensuring that we are structured to grow in the most impactful way possible. To be doing this as the first Managing Director is something I'm immensely proud of and I thank Blaise and the team for recognising me as the girl for the job."  

Boiler Room has also partnered with the Mayor of London, Sadiq Khan, for the 'Sounds Like London’ campaign, which champions women in all aspects of the music industry, as part of the Mayor’s #BehindEveryGreatCity campaign.

With women occupying two-thirds of entry-level jobs in the music industry, the campaign hopes to enable women to progress to senior roles where they are unrepresented. 'Sounds Like London’ programmed over 200 concerts across the capital this June. Boiler Room live streamed from City Hall on 27 June with performances from Ray BLK, Rina Sawayama, A.G and more. The brand's involvement in this movement and appointment of a female Managing Director shines a light on female role models within the industry. Find out more about the 'Sounds Like London' campaign here.