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BMG and SESAC Digital Licensing join forces in India



BMG has concluded a digital licensing and administration deal for its Anglo-American repertoire with SESAC Digital Licensing for the fast-growing Indian market. On behalf of BMG, SESAC Digital Licensing will negotiate license agreements with international online service providers and directly with India's leading online service providers.

The cooperation allows an efficient and accurate licensing process for online services, positioning BMG to collect and deliver revenues from the emerging market of India more effectively for its publishing clients. Under the new deal, BMG reaches more than 1.3 billion potential Indian music fans through Mint. Launched in 2018, Mint Digital Services is an alliance between the US musical rights organization SESAC and Swiss authors' rights society SUISA.

Mint Digital Services will administer license agreements for online services by drawing on a database which includes approximately 16 million documented musical works. Among the songwriters whose works will now be represented by Mint in India are Sir Ringo Starr, Bruno Mars, Bebe Rexha, Mick Jagger and Keith Richards, Camille Purcell, Yusuf / Cat Stevens, Jess Glynne, George Ezra, Quincy Jones, Aphex Twin, Bring Me The Horizon, Lenny Kravitz, Gossip and The National. 

Ama Walton, General Counsel BMG, "The new licensing agreement with SESAC through Mint for the emerging Indian market is a huge benefit for our publishing clients and delivers on BMG's core values of Fairness, Transparency and Service. In addition, both international and national music users can now efficiently license the repertoire of our Anglo-American writers in India."

Alexander Wolf, President of SESAC International: "With the world's largest, most authoritative database of musical works linked to recordings, Mint and SESAC Digital Licensing are looking forward to cooperate with BMG in this emerging marketplace. We're excited BMG has selected SESAC as its trusted partner and we are happy to provide our expertise in a market with so much potential."

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