BMG and LME launch new label Tag8 with albums from Blue, Pixie Lott and Roachford

03 November 2022 - Press release

 

BMG has partnered with management company Logan Media Entertainment (LME) to create a new record label specialising in a growing market for resurgent established artists.

Tag8 Music is launching with a roster of household names including Blue, Pixie Lott, Roachford, Louise Redknapp, and a cast album of The Drifters Girl musical featuring Beverley Knight. It is the first new label identity to be launched by BMG since it launched in the UK in 2009.

BMG will take responsibility for infrastructure, administration, distribution, and finance while LME will manage marketing and execution. In line with standard BMG practice, artists signed to Tag8 Music will retain ownership over their recordings.

LME founder and CEO Craig Logan said, “Established artists increasingly have multifaceted careers in which the new album is just one element of a bigger picture in a way which does not necessarily fit in with the ethos of most hit-driven frontline labels. Tag8 Music gives artists access to a global independent label working closely with both the artist and their manager to help enhance their artist brand on multiple fronts.”

BMG President of Repertoire & Marketing UK, Alistair Norbury said: “Our partnership with LME will enable us to open up many of the elements of the existing BMG service for established and proven artists to an entire new cohort. These days some labels are not interested unless they can be confident of achieving 50,000 album equivalents or more. The Tag8 Music set-up will be flexible to deliver at all levels.”

Craig Logan first rose to prominence in 1988 selling 3 million albums and 5 million singles as bass player of UK band Bros. His next stop was EMI before joining forces in 1999 with veteran manager Roger Davies, with whom he worked on artists such as Tina Turner, Sade, Joe Cocker and Pink. In 2006, Sony approached Logan to run the RCA label group. Under his leadership, RCA sold 50 million albums and 50 million singles and won the 2007 label of the year award. Logan now runs Logan Media Entertainment, which represents a variety of artists including Anastacia, Dido, Alfie Boe, Imelda May, Beverley Knight and Picture This amongst others.