Big Machine Label Group bolsters international team

05 September 2025 - Press release

 

Big Machine Label Group (BMLG) today announces the continued growth of their international division, marking a significant milestone as the company celebrates its 20th Anniversary and 10 years since the launch of Big Machine UK. Alex Hannaby, Iren Coutiel, Roxanne Gwillam-Kelly, and Flo Myerscough-Harris have taken on elevated roles, with Cary Dal-Lago joining as the newest team member. The all-female team will continue to lead the label’s international efforts across key markets, including the UK, Australia and beyond.

“From the onset of Big Machine Records, a global focus was a must, and our UK-based team has led the way in building the Country format, not only in the UK, but all across Europe,” shares BMLG Founder, Chairman & CEO Scott Borchetta. “They consistently find new ways to expand our footprint and drive revenue with incredible passion, execution and creativity!”

Recently elevated to include VP, International Marketing & Operations, in addition to her role as Head of UK, Alex Hannaby has been instrumental in accelerating BMLG’s global expansion while significantly boosting the UK’s role in its international success, achieving consistent growth in revenue under her leadership. Hannaby also devised and coordinated the launch of the UK’s first official Country music radio chart – an industry-first that elevated the genre’s visibility across the region. 

In just the past 18 months, Hannaby and her team have driven BMLG singles from artists like Riley Green, Thomas Rhett, and Jackson Dean to No. 1 on Country radio in the UK and Australia. Their strategic campaigns have led to standout achievements including Carly Pearce’s sold-out UK tour and upcoming performance at the Opry 100, as well as Dolly Parton’s career-best debut for Rockstar, which landed Top 5 chart positions in both the UK and Australia.

“I’m thrilled to take on this expanded role as Big Machine continues to grow internationally,” shares Hannaby. “It’s an exciting next chapter, and I’m looking forward to continuing to champion our incredible artists on a global scale. This next phase of advancement and collaboration allows us to build on the momentum we’ve created and unlock even more opportunities for our roster around the world.”

Senior International Digital & Commercial Manager Iren Coutiel kickstarted her career as a label intern with BMLG in 2017. In her expanded role, she will now lead content strategy, influencer marketing, advertising, D2C initiatives, and DSPs across all international markets, driving the label's global presence and digital growth. 

International Marketing & Promotions Manager Roxanne Gwillam-Kelly has played a key role in BMLG’s International department for more than four years, leading innovative, globally focused campaigns. Her expanded responsibilities include overseeing projects in the UK and beyond. Known for her creative thinking and passionate approach, she brings both strategic insight and a deep understanding of artist development to her role.

After joining BMLG in 2021, International Marketing & Promotions Manager Flo Myerscough-Harris expands her role from overseeing select projects in the UK to include other international territories. She brings both personal passion and professional insight to her work, contributing meaningfully to the success of artists and campaigns across the label. 

BMLG’s latest addition to the international team, International Label Intern Cary Dal-Lago, brings a global perspective to her work. A recent graduate of the University of Westminster with a Master's in Music Business Management, she previously spent her time creating concert-focused content at Your Culture, capturing live performances, and curating engaging visuals for social media. Dal-Lago will assist on all global BMLG projects moving forward.

Hannaby, Coutiel, Gwillam-Kelly, Myerscough-Harris and Dal-Lago are on the job and can be reached at BigMachinePRIntl@bmlg.net.