Because live arm Corida acquires 50% stake in French promoter Super! building independent live powerhouse31 October 2018 - Press release
- Deal brings four promoters and five independent festivals under Corida Group umbrella
- Creates alternative to multinational promoters in Europe
- Respected promoter and festival producer to maintain independence with added resource
The Corida Group, the live music arm of the Because Group and one of the largest independent promoters in France, today acquired a 50% stake in Super!, one of France’s most creative and dynamic music promoters.
The deal, agreed on the eve of Pitchfork Paris, brings that and two other key French festivals – Biarritz en Ete and Cabourg Mon Amour – into Corida Group’s festival portfolio, which includes We Love Green and Peacock Festival, bringing the total to five. Super! is also the executive producer of Red Bull Music Festival and curates Villette Sonique Festival.
Corida’s promotion roster, which includes Radiohead, Rammstein, Justice and Christine and the Queens, is likewise boosted by Super!’s, which includes The xx, Bon Iver, Mumford & Sons, Jungle, Nicolas Jaar, Caribou and Four Tet.
Together with the group’s majority stakes in promoters The Talent Boutique (Metronomy, Django Django, London Grammar, Daniel Avery) and PiPôle (Jorja Smith, LCD Sound System, Soulwax), the deal brings four promoters – Corida, Super!, The Talent Boutique and PiPôle – under the Corida Group umbrella. Their combined expertise offers a distinct and innovative alternative to multinational promoters in Europe.
Super! will continue to operate independently, but with the offer of resource and guidance from the wider group.
Said founder Julien Catala: “I am delighted and proud to be joining the Corida and Because Groups. This new partnership will enable Super! to develop its booking activities, festival production and special events and continue to expand.
“In a globalised industry with multinational operators, being part of an independent group remains crucial to the Super! concept and the whole team. I am looking forward to working alongside Emmanuel, Olivier and their partners at the Corida Group in order to expand an independent, innovative and modern network, whilst cultivating a strong and unique artistic ambition.”
Corida Group MD Olivier Darbois added: “Super! is a fantastic addition to our group. Julien will continue to operate Super! independently while we will offer him our expertise and strength to help him expand. Together, we can be a real alternative, and attract the most talented independent acts touring France and Europe with a world class level of service”.
Because Music Group founder Emmanuel de Buretel commented: “I am particularly excited to have the opportunity to work with Julien and his team. He is an imaginative entrepreneur who has demonstrated over the past 12 years that you can build a real alternative in a very competitive market like France. He will be an important asset for Corida Group across artist development to festivals, and we look forward to building synergies across the Because umbrella.”