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In tune. Informed. Indispensable.

Beats collaborates with Beck and Hiro Murai on new global campaign starring world-class atheletes.



Earlier this month, Beats by Dr. Dre announced the highly-anticipated Powerbeats Pro truly wireless, fitness earphones with industry-leading battery life, advanced functionality, reliable connectivity and exceptional fit via the signature earhook design. Today, Beats shows these high-performance earphones in action on some of the world’s most elite athletes in its latest global campaign, UNLEASHED. The high-energy film is directed by Hiro Murai, the internationally-recognized and Grammy Award-winning filmmaker whose recent work includes his debut feature film Guava Island and the music video for Childish Gambino’s "This Is America.” The spot features a brand-new track from multi-platinum, seven-time Grammy winner Beck called “Saw Lightning.” 

Beck’s “Saw Lightning” is Zane Lowe’s World Record today on Beats 1 on Apple Music. 

Athletes Featured (in order of appearance)

Simone Biles, Gymnastics 
LeBron James, Basketball
Serena Williams, Tennis
Ramla Ali, Boxing
Miho Nonaka, Climbing 
Shaun White, Skateboarding
Jasmine Perry, Ballet
Leticia Bufoni, Skateboarding   
Odell Beckham Jr, Football 
Rudy Trobrillant, Running 
Anthony Joshua, Boxing 
Alex Morgan, Soccer 
Owen Farrell, Rugby 
Ben Simmons, Basketball 
Eden Hazard, Soccer
Zoe Smith, Weightlifting 
Kevin Rolland, Skiing 

CREDITS

Director - Hiro Murai, Doomsday 
Editor - Luke Lynch, Parallax
Color - Ricky Gausis, MPC
Music - Beck  "Saw Lightning” 
Creative Agency - Zambezi, Los Angeles 
Media Agency - Haworth Media, Los Angeles
Digital Media Agency - PMG, Fort Worth

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