beatBread Expands Commercial Team to Drive Scale
30 May 2025 - Press release
Michelle Greener Goodman and Zach Koche to bring beatBread's range of funding choices to more artists and independent labels
beatBread, the only platform that enables musicians and independent labels to see multiple funding options, has announced two additions to its commercial team to drive a new phase of expansion: Michelle Greener Goodman and Zach Koche join as Head of Sales and Director of Sales respectively, and will be based in beatBread's Los Angeles offices. Their addition to the team will bring additional focus on beatBread's work to build consultative relationships with labels and artists seeking 6, 7 and 8 figure funding support.
These key hires reflect beatBread's accelerating momentum as it continues to reshape how artists and independent labels make smart funding decisions, with multiple funding options available through its Funding Network, as well as providing access to unrivaled insight and transparency with the beatBread Deal Comparison Tool.
"Michelle and Zach bring experience and energy to our team as we are seeing more and more traction and opportunity for the funding choices available on the beatBread platform," said Peter Sinclair, CEO of beatBread. "We're creating ways for artists and independent labels to see more choices, get better funding and make smarter funding decisions. Zach and Michelle will be adding to our already strong team to deepen our impact and achieve our mission of empowering the independent music community."
Greener Goodman is an experienced sales executive, with an extensive track record in leading sales enablement initiatives, building sales teams and driving pipeline growth. She joins beatBread from leading communications technology business Telesign, having developed her career at companies including Granular and Cornerstone OnDemand.
Koche joins beatBread from music distributor FUGA, where he was Senior Director of Business Development for the Americas. He has spent almost fifteen years in a variety of roles in the music industry, with a deep focus on management, content licensing and business development.
Since its founding in 2020, beatBread has raised more than $134m to enable artists and labels to grow without sacrificing ownership or control, with further access to hundreds of millions more in funding through its network of industry partners.
