Bauer's innovation drives digital record reach

01 August 2019 - Press release

KISSTORY is number 1 digital radio station in the UK

 Ground-breaking Scala Radio makes strong debut

 Country Hits Radio captures the zeitgeist of the fastest growing music genre

 Digital listening at an all-time high for Bauer with highest-ever audiences for Absolute 80s, Magic Chilled and Magic Soul

 Absolute Radio and Magic Networks perform strongly

 Bauer's biggest network - Hits Radio Brand grows to 6.5 million listeners

 

 

• Bauer Media posts reach of 18.1 million (up 2.1% YoY)
• National networks post growth including:

• Magic Radio (4.1 million up 6.3% YoY)

• Absolute Radio (4.7 million up 0.1% YoY)

 

• Digital reach achieves another record high at 14.2 million – growing rapidly at 16.2% YoY
• Bauer Media's listening via a digital device reaches a record high of 72% - growing 11%; 
• Scala Radio makes strong debut with 258,000 listeners
• Country Hits Radio posts 208,000 in opening book

 

 

• Magic Radio Network grows 6.3% YoY to 4.1 million listeners
• Ronan Keating and Harriet Scott's national Breakfast Show increases audience adding over 100,000 listeners to reach 1.3 million to up 8.7% YoY 

• Digital-only Magic branded stations see rapid growth including:

• Mellow Magic (593,000 up 21.5% YoY)
• Magic Chilled (355,000 up 16.8% YoY) posting record audience

 

 

• Absolute Radio Network grows its audience to 4.7 million listeners
• Dave Berry Breakfast Show entertains 2.2 million listeners
• Digital-only Absolute Radio branded stations continue to see growth including:
  • Absolute 80s (record audience of 1.8 million growing 15.8% YoY)
  • Absolute 90s (907,000 – growing 10.3% YoY)
  • Absolute Classic Rock (741,000 – growing 7.2% YoY) and
  • Planet Rock (1.2 million – up 16% YoY)

 

 

• KISSTORY is UK's biggest digital-only station with a record 2.3 million listeners growing 14.8%
• KISS Network posts 5.4 million listeners
• KISS main station has 4.2 million listeners

  

• Bauer's biggest network - Hits Radio Brand grows to 6.5 million listeners  

 

Dee Ford CBE, Group Managing Director Radio, Bauer Media, said, "Our growth in digital listening has been fuelled by the launches of two brilliant new radio stations which perfectly reflect the fastest growing music genres in the UK. Scala Radio and Country Hits Radio are truly ground- breaking and thoroughly engaging. It's also fantastic that our much loved  KISSTORY has become the number one digital radio station. Investment in the Hits Radio Brand has been stepped up with the newly launched breakfast show on Hits Radio hosted by Fleur East, Greg and James - we'll see its first figures next quarter".

 

Source: RAJAR / Ipsos - MORI / RSMB, period Q2 2019, all stations and groups results are reported on their specified reporting period and TSA.