Bauer Media to launch the Greatest Hits Radio Network

15 November 2018 - Press release

Following hot on the heels of the launch of Hits Radio, Bauer Media is set to launch another national radio brand – Greatest Hits Radio. The station will play the biggest songs of the 70’s, 80’s and 90’s, listeners will discover an upbeat, authentic, fun and entertaining format where ‘Good Times Sound Like This’. Celebrating music from artists like Blondie, Queen, Madonna, Fleetwood Mac, INXS, Elton John and Michael Jackson - Greatest Hits Radio will target an audience who are loving life more than ever before, and perfectly complements its sister national radio station ‘Hits Radio’ both stations will sit within the Hits Radio Network.
 
Greatest Hits Radio has its roots in deep audience insight combined with world-class programming expertise. It has been tailored to engage an audience of ‘Reclaimers’. These 40-59-year olds are ageless in attitude and seeking a station which evokes an emotional and palpable connection – partly because the songs they will hear will be a part of the fabric of their formative years, and partly because the presenters share their passions – for music and for finding the joy in every corner of life.
 
The Greatest Hits Radio Network will be available on national DAB, FM in the West Midlands and Liverpool, online, AM and mobile devices.
 
The station will also launch with a series of shows which will feature the Greatest Hits of the biggest and most iconic artists in the world, with archive interview and superb contributors.
 
The series will be created by Wise Buddah and presented by Mark Goodier and will feature artists like George Michael, Fleetwood Mac, Queen, Prince, Elton John and The Beatles.

Commenting on the launch, Group Managing Director Hits Radio Network Graham Bryce commented, “This audience are ageless in attitude and seeking a station which connects to them and plays a real variety of upbeat classic hits. We know this Network is capable of being one of the biggest in the UK, this presents another fantastic opportunity for the music industry and we are excited to roll it out nationally”.
 
Greatest Hits Radio Network launches on January 7th.