AWAL launches in Middle East

25 September 2025 - Press release

AWAL Middle East announcement comes alongside the exclusive signing of multi-platinum Egyptian artist and regional superstar, Wegz, and Raad Records

 

Today, AWAL is announcing the launch of AWAL Middle East, underpinned by the exclusive signing of multi-platinum Egyptian artist, Wegz, and Raad Records. 

Headquartered in Dubai in partnership with Sony Music Middle East, AWAL enters the region with its commitment to empowering independent artists globally, providing a comprehensive range of services all while artists retain ownership of their masters.

Sony Music Middle East A&R Director, Issa Outa, will head up AWAL Middle East, as a result of his deep-rooted experience with independent artists in the region. Issa has held senior roles, including Managing Partner & VP Business Development at Chabka, as well as launching Anghami Productions as VP Music and as GM of Vibe Records.

With the new joint role, Issa will continue to report to Rami Mohsen, Managing Director of Sony Music Middle East with an added reporting line to Ben Akinbola, AWAL’s Head of Growth to define and execute AWAL’s strategy in the Middle East.

Wegz’s signing heralds an exciting new chapter for the burgeoning Middle Eastern music scene. Known for his groundbreaking sound and immense influence across the region, Wegz released a highly anticipated 12-song album last week. The album showcases a diverse array of collaborations, featuring international artists such as French sensation Tayc, and a compelling local collaboration with Egyptian rapper Ziad Zaza.

Co-founded by Wegz, Asem Tag (CEO), and Malik Tag (MD), Raad Records intends to break the mold of a traditional label by building around a class of artists that are making honest, intelligent, and deeply moving music, all while staying true to their language, culture, and strength. Raad Records is rooted in community, driven by collaboration, and committed to exploring the diversity of Arabic music on a global stage. 

Wegz says, “I found an outlet where I can be creative beyond my own music, by working with a new wave of younger artists eager to find their identity and footing in an industry that can be unwelcoming and even hostile at times. We are excited to launch this chapter with the support of AWAL, who share much of our vision and values and have made bringing this to life an exciting and smooth process.”

Ben Akinbola notes, “We couldn’t be more excited to break ground in the Middle East in partnership with Rami, Issa, and the Sony Music team. Middle Eastern culture is undeniably diverse and rich, brimming with a generation of powerful storytellers that have fueled sustained growth in the MENA music market. Together with Sony Music, AWAL is establishing a home for independent artists that is built on trust, transparency, and full alignment as partners. Kicking off our venture with Wegz and Raad Records, a visionary artist and uncompromising team, is a powerful statement of what's to come.”