Attitude is Everything marks 25 years of transforming accessibility in live music and events

08 December 2025 - Press release

Attitude is Everything (AiE), the UK charity that has transformed access and inclusion across live music and events, marks its 25th anniversary in 2025 with a renewed call for industry-wide action.

Founded in 2000 by Suzanne Bull MBE, Attitude is Everything has spent a quarter century breaking down barriers to inclusion so Deaf, disabled and neurodivergent people can fulfil their potential as musicians, music industry staff and audience members.

And now it’s launching a fundraising appeal, to help the charity continue its vital work.

Marking its 25 years working with the industry, it’s calling on companies and individuals to contribute to support our work. AiE hopes to raise

5 donations of £25000
25 donations of £2500
25 donations of £250
250 donations of £25

People wanting to help can use Just Giving to set up a one-off or monthly donation.

Over the course of its lifetime, AiE has made significant impact across the live music and events sectors. It has:

helped drive improvements at more than 1,600 venues and festivals;
supported over 6,500 industry professionals to understand and improve accessibility;
trained 10,000+ creative workers; partnered with more than 200 festivals and venues;
empowered over 1,000 volunteers.

For every £1 invested, the charity delivers £21.10 in social value.

Impact of the charity’s work is significant

99% of venues say working with AiE improved disabled audiences’ experience
72% report an increase in disabled attendance
86% of community members would recommend AiE
78% feel able to be themselves within AiE networks
60%+ report increased professional confidence and new friendships

Live Events Access Charter

The Live Events Access Charter has been central to our work and impact in the sector. It provides a framework for venues and event organisers to build disability equality into all aspects of their productions, while supporting disabled Mystery Shoppers to provide constructive feedback and encourage further positive change.  

The Charter was relaunched this year reflecting the expansion of Attitude is Everything’s activities – which encompass everything from the Next Stage Artist Network  programme to the Beyond The Music programme for active and aspiring industry professionals with access requirements. It now operates as a comprehensive and dynamic online learning platform, offering Charter members access to user-friendly and accessible resources, templates and guidance

Our legacy of impact

From the early Charter of Best Practice Tour in 2001 to long-term volunteering partnerships with Glastonbury, AiE has been at the forefront of changing the sector. Major milestones include:

2009: launching the first Club Attitude night
2012: receiving the London 2012 Inspire Mark for the Access Toolkit
2017: launching the DIY Access Guide, the Next Stage artist development project; Beyond the Music Professionals programme
2021: launching the Accessible Employment Guide in 2021.
2024: AiE was commissioned to write the standards for the All In accessibility project, created through a partnership between Arts Council England, Arts Council Ireland, Arts Council of Northern Ireland, Arts Council of Wales, and Creative Scotland, it further cemented AiE’s position as a sector thought leader.

A movement powered by partnership

Attitude is Everything works hand-in-hand with the music industry, with longstanding partnerships with the likes LIVE, UK Music, PRS for Music, PPL, AIM, Black Lives in Music, AIP, Help Musicians, the Young Promoters Network, Glastonbury Festival and many more. Together, these partners help drive the shared goal of a sector where access is the foundation of excellence, not an afterthought.

Catherine Pymar, CEO of Attitude is Everything, said:
“Attitude is Everything’s work over the past 25 years has dramatically improved the music and live events industries. The passion and dedication of the team to bring about change has meant that thousands more disabled people are actively involved in the industry, as performers, professionals and audiences. But our work won’t stop until barriers to participation are removed. In celebrating Attitude is Everything’s achievements over the years, we will also be building on them to continue our work in breaking down barriers until the music and live event industries value disabled people as audience members, performers, professionals and volunteers.

Moving forward we invite other organisations, professionals and supporters to join the movement by signing up to the Charter, accessing training, becoming partners or donating to sustain AiE’s work.”

An artist who is part of Attitude is Everything’s Next Stage network said:

“My experience with Attitude is Everything has also been so eye-opening – I have learnt so many things about myself that I couldn’t even begin to list them, and it has really boosted my self-confidence and made sense of and validated a lot of past experiences within music and the wider workplace.”

A venue on Attitude is Everything’s Live Events Access Charter said:

“Working with the team at Attitude is Everything has really helped us understand the areas we needed to focus on to make the biggest positive difference to our customers with special access needs. It has also encouraged us to think about removing physical barriers to access across the events for all our customers wherever possible. I'd strongly recommend working with the Attitude Is Everything team as they have been really supportive while we improve our provision.”

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