Atmos for Everyone: LANDR Accelerates Atmos Availability for Labels and Artists29 September 2021 - Press release
LANDR will allow users to upmaster existing stereo tracks in the Atmos™ audio format affordably and swiftly.
LANDR is announcing a new service to add to its growing offerings for labels, music producers, and artists. They can now get tracks upmastered, LANDR's proprietary process for remastering stereo audio into Atmos™. They can choose from a partially automated approach, guided by an audio professional. Or they can work with one of the skilled professional engineers on LANDR Network for more nuanced custom mixes.
LANDR Upmastering™ has been crafted under the sonic supervision of Daniel Rowland, producer/engineer of Oscar-winning, Grammy-nominated projects and LANDR's Head of Strategy, and Matt Guiler, renowned Atmos film trailer mixer of Spider-Man: No Way Home, Venom, Jumanji, and numerous other immersive mixes for Apple, Sony, Paramount, Netflix, Disney, Warner, and Amazon.
Atmos™ versions of new releases and catalog favorites are currently available via major music services like Apple Music, Tidal, and Amazon Music, and can be enjoyed via hundreds of popular products like AirPods Pro and Sonos speakers. "Atmos™ is becoming an essential format and is increasingly in demand," explains Pascal Pilon, LANDR CEO. "We wanted to offer this service as quickly as possible, once it became clear that Atmos™ would likely be a necessary step in the creation process for many. We're solving the problem of access and affordability for those who need Atmos™ versions for an entire catalog or for their new EP."
LANDR Upmastering™ offers labels and creators the ability to render their mastered stereo tracks into the Atmos™ format for $100 per track (with a special kickoff offer of $75 for the month of October). This will expand access to Atmos™ for more creators and scale the content available in this new format.
While this partially automated process will render stereo into deep, compelling immersive tracks, LANDR will also support those who seek something more specific and tailored. Studios such as Amsterdam-based Future Phonic Studios, preferred provider of native Atmos™ mixing, will make sure the drums are in just the right position in space, for example, or that the vocals move past the listener just so.
As with its groundbreaking mastering product introduced back in 2014, LANDR is committed to offering audio excellence to music makers at every stage of their careers, using the perfect balance of human insight and technological savvy. "We built our AI-powered mastering to complement, not replace, the amazing work engineers do every day," says Pilon. "This service is similarly a collaboration between automated technology and the very important human touch, which will ensure every upmastered track meets our artists' high standards."