Atlantic Records UK redefines Label structure12 March 2019 - Press release
- Annabelle Scott-Curry, Claire Coster, Dan Curwin and Nick Long Promoted
- Luke Tipping Appointed Creative Director, Conceptual
Record Company of the Year* Atlantic UK has further cemented its value within the artist community with an innovated label structure that responds to the evolved ways audiences receive and interact with entertainment.
Following the appointment of former i-D Managing Director and Vice exec Katie White as General Manager of Atlantic UK, the label has further broadened its leadership team, with key promotions and Creative hire.
Ben Cook, Atlantic UK President said: “Today’s attention economy sees us and our artists compete for share of audience with not only other acts and labels, but also with content in all its forms. Our new structure, with the addition of extra Creative verticals, allows us to produce both purposeful and compelling content that’s worthy of our talented roster, and helps push the boundaries of our artists’ storytelling.”
“We constantly appraise our value offering to artists and partners, and I have worked together with Katie and the senior team to form a dynamic, bold leadership structure at the label. We want to create a truly progressive 21st Century record company with an invaluable proposition.”
White has worked with Cook to distinguish the six key disciplines vital to artists in today’s market – A&R, Promotions, Marketing, Publicity, Creative and Audience – and ensure each has the power to create defining, seismic moments that can propel an artist globally.
With this in mind, Atlantic UK have built out a Creative team founded on three core specialisms: Conceptual, Visual, and Video Creative – each headed up by an expert in their field.
Under this structure Luke Tipping has been appointed Creative Director, Conceptual, having previously held several senior creative roles at leading London agencies where he oversaw global campaigns for Beats by Dre and Nike. Most recently he was Creative Director at Anomaly.
Annabelle Scott-Curry and Dan Curwin have been promoted to Creative Director, Visual and Director of Video respectively.
Nick Long has been elevated to the new position of Director of Audience, where he will focus on fostering and growing artists’ audiences across all social and digital platforms.
These new positions will sit next to the award-winning A&R, Promotions, Marketing and Publicity teams led by Alec Boateng & Briony Turner, Ed Howard, Damian Christian, Callum Caulfield and Caroline Dollimore.
Atlantic UK has also announced the promotion of Claire Coster from Senior Publicity Manager to Head of Publicity, following a phenomenal year working across campaigns for the likes of Ed Sheeran and biggest British breakthrough Anne-Marie. She continues to report into Caroline Dollimore, Director of Publicity.
Ben Cook said: “It’s fantastic to recognize such a breadth of skill and expertise within our team with these promotions, and to bring in such an important hire in Luke.”
This new structure empowers all our experts, and ensures we are industry leading in all disciplines.
No other offering delivers such a complete approach to artist development. I’m excited to see how these improvements will enhance our work with our artists and partners, and allow us to continue at the top of our game, with a team built for the future.”
Luke Tipping, Nick Long, Annabelle Scott Curry, Dan Curwin, Callum Caulfield and Caroline Dollimore all report into Katie White, while Alec Boateng, Briony Turner, Ed Howard, Damian Christian and White continue to report to Ben Cook.
*Atlantic UK was awarded Record Company of the Year honours in the 2018 Music Week Awards.