Atlantic Records, Artist Partner Group and ADA announce extension of partnership18 November 2020 - Press release
Artist Partner artists signed in partnership with Atlantic will now be directly managed by Atlantic
Artist Partner adds new distribution pact with ADA as an additional channel for future signings
Atlantic Records, Artist Partner Group and ADA announced today a new phase of their successful partnership originally formed in 2012. Artists signed under the original agreement will now be brought fully into the Atlantic fold. Artist Partner adds ADA, WMG’s independent artist and label services arm, as an additional channel partner for future signings.
Artist Partner introduced acclaimed and hugely popular artists such as Alec Benjamin, Ava Max, Bazzi, Charlie Puth, Don Toliver, Kehlani, Kevin Gates, Lil Skies, YoungBoy Never Broke Again, and others.
Artist Partner Group was founded as a sister music company to Artist Publishing Group, which will continue to publish artists signed to Atlantic Records such as Pink Sweat$ and Charlie Puth, as well as songwriters and producers not affiliated with Atlantic such as Madison Love, Taz Taylor, Hitmaka, 24k Goldn, Amy Allen, and Derrick Millano.
APG CEO Mike Caren said: “This is an exciting new chapter for Artist Partner Group and the amazing roster of artists we have worked with over the last 8 years. I am thankful to the entire APG and Atlantic teams and all of the incredible talent that continually inspire us. I look forward to the ongoing growth and success of all of our partners and to continuing to build Artist Partner as a home to artists in the evolving market landscape.”
Atlantic Chairman & CEO Craig Kallman and Chairman & COO Julie Greenwald said: “We’re super proud of what we’ve achieved together with Mike and the APG team, and we couldn’t be happier to support and nurture the careers of these extraordinary, visionary artists.”
Max Lousada, CEO of Global Recorded Music, Warner Music Group said: “This move evolves and updates a hugely successful partnership. Artist Partner’s existing roster of diverse, original voices will now be backed by the full power of Atlantic Records’ creative expertise and worldwide reach, while Artist Partner and its new signings will have access to our global network and comprehensive menu of artist services.”