Astralwerks has teamed up with Leica in a creative partnership that will provide the label’s recording artists with powerful new tools for artistic expression19 May 2020 - Press release
Astralwerks has teamed up with Leica in a creative partnership that will provide the label’s recording artists with powerful new tools for artistic expression. ZHU – the GRAMMY®-nominated producer who recently signed to Astralwerks – is the first artist to bring Leica into his creative process.
Watch Leica’s IG Live with ZHU on Saturday, May 23, at 12PM PST, on Leica’s Instagram – @LeicaCameraUSA – to learn more about ZHU’s vision for the visuals that will accompanying his forthcoming projects. ZHU and Astralwerks’ Toby Andrews discuss the new partnership in this interview, and also share a collection of photos they have taken with Leica equipment.
Astralwerks GM Toby Andrews said, “Partnering with Leica is a huge statement for Astralwerks. As a label, we’ve always tried to put ourselves at the creative forefront for our artists. Working with Kiran and her team at Leica is allowing us to bring so much to the table, at the highest quality. Their equipment is world-class, and to launch this alongside ZHU feels special. He’s a visually driven artist so working with a new team to amplify that to the world is a perfect match.”
Kiran Karnani, Director of Marketing, Leica North America, added, “We are honored to partner with Astralwerks during this momentous occasion as supporting artists is an integral part of our ethos. By offering a new layer of visual storytelling to recording artists such as ZHU, we are able to see firsthand the incredible journey they go through. We hope to provide a new element of insight into this creative process through the lens of a Leica camera.”
ZHU said, “I’ve loved the Leica sensors from the day I picked up a camera.”
A longtime Leica user, ZHU’s personal photo archives are already massive. See a collection of photographs he shot with his Leica TL2 HERE.
News of ZHU’s signing to Astralwerks was announced last Friday, coinciding with the label’s release of his new collaboration with Tinashe, the haunting new single “ONLY.” Download / stream HERE. View the official music video HERE.