AR Vocal Agency launches10 October 2012
First of its kind specialist dance music Vocal Agency - tailored toplines for music producers
The AR Vocal Agency, based in London, was set up with the primary intention of providing vocalists and topline writers to dance music producers. Seeing a gap in the market and with unrivalled access to a prodigious pool of vocal and writing talent, AR founder Anna Russell was keen to provide the service she felt was conspicuously missing in commercial dance music;
“With vocals being so important I couldn’t understand why such a service didn’t already exist since demand is clearly immense” states Russell, “I am extremely proud that the AR Vocal Agency is the first of its kind, and hope that we become the go-to vocalist resource for music producers and labels globally”.
Quickly establishing an extensive roster of vocalists and songwriters, the company quietly began undertaking work in May this year (Kissy Sell Out being their first client) and is excited to now begin promoting its talent to the music industry more widely. Through word of mouth alone the company is currently working on projects for artists including Armand Van Helden, Avicii, Tiesto, Bondax, Chicane, Norman Doray, and John Dahlback, as well as labels Axtone, Sweat It Out, San City High, Hospital Records and Sample Magic. In addition to its main service offering written and recorded toplines, AR also provides session vocalists for a wide variety of recording and live work. Representing the best of session vocalists, their roster have previously worked with The Prodigy, Basement Jaxx, Roisin Murphy, Maverick Sabre, Labrinth, Noisettes, Wretch 32 and Cee Lo Green, to name just a few.
Starting out as a singer, with a BA (Hons) in Popular Music, before becoming an Artist Manager, Russell feels she is uniquely placed to understand the needs of both her clients and her roster equally well. This ethos is inherent throughout the company, whose core staff consist of vocalists and producers, an asset which has already benefitted clients. As Kissy Sell Out raves, "Anna Russell has something really special going on at AR Vocal Agency. Not only is her roster bursting at the seams with top draw talent, but the speed and efficiency in which projects can be taken on, re-catalysed with new ideas and thrown straight back again for a fast-working producer such as myself has been a pleasure to experience."
The vocal agency makes great efforts to ensure that clients are partnered with exactly the right type of vocalists and writers for their needs, and in turn ensures that its roster are acknowledged and credited fairly for their work. With vocalists based around the globe and the ability to provide recordings at source, the AR Vocal Agency believes it can provide exactly what dance music producers and labels are looking for, wherever they may be.