Anna Gregorek joins UTA as Senior Director of Music Brand Partnerships in the UK

21 September 2022 - Press release

UTA’s Music and Marketing Practices See Momentum with Expanded Presence Over the Past Year

  

Leading global talent, entertainment and sports company UTA today announced that Anna Gregorek will join the agency as Senior Director of Music Brand Partnerships (MBP), a newly created position. She will be based in London.

In her role, Gregorek will lead the UK brand business for UTA’s MBP division and will report to Alisann Blood and Toni Wallace, Co-Heads of Global Music Brand Partnerships.

“As we continue to expand our international footprint, Anna will be an incredible asset to our team and we’re thrilled to welcome her to UTA,” said Blood and Wallace. “She’s well respected within the industry and has extensive experience in pairing artists with European and global brands.”

In the past year, UTA has built momentum in its UK marketing presence with the acquisition of leading strategic advisory firm MediaLink and new hires in the Music Brand Partnership division with Irene Agbontaen and Sean Hendrie and additional hires in the Endorsements and Voiceover division. UTA also acquired top UK literary and talent agency Curtis Brown Group and US-based software and data analytics company MediaHound.

Gregorek brings more than two decades of experience in the branding and music space. Prior to joining UTA, she served as a Music Commercial Director at YMU Group and led brand partnerships and strategy for all management artists including Years & Years, Take That, Steve Aoki, Clean Bandit and MNEK. Earlier in her career, she held roles at Warner Music Group, EMI Music, Dr Martens, Red Bull and North One Television. The impressive roster of artists included Dua Lipa, Swedish House Mafia, Kylie, Gorillaz, Charli XCX and more.

UTA Music is at the forefront of culture with a client roster that ranges from timeless icons to rising hitmakers. Its full-service representation maximizes opportunities not only in music, but across television, film, video games, digital, publishing, fashion, and other business verticals. Over the past several years the music group has significantly expanded into numerous areas including music brand partnerships, music crossover, tour marketing, music innovation, and electronic music with the acquisitions of Echo Location Talent Agency and Circle Talent Agency. The MBP team is responsible for developing brand strategy and securing partnerships for the agency’s roster of more than 1,000 artists. Since its inception, the division has built an eight-figure branding business.  During the pandemic they secured more than 500 partnerships and in 2022 alone are responsible for some of the biggest artist brand partnerships in the industry.  Some of which include Bad Bunny and Adidas, Rosalia and Lancôme, Post Malone and Magic The Gathering, Karol G and AT&T, Lizzo and T-Mobile, Halsey and The Coca-Cola Company, Tierra Whack and E.L.F. Cosmetics, The Kid LAROI and McDonald’s, Joe Jonas and Tanqueray, and Burna Boy, Arlo Parks, and Dominic Fike in Calvin Klein, among others.