Angry Mob Music Launches New Creative Sync Division, AM2

29 July 2025 - Press release

AM2 to be led by Angry Mob Co-Founder and Executive Director, Creative Sync, Sean Harrison

 

Angry Mob Music Group, an independent music publisher boldly serving songwriters, composers, artists, and creatives, has launched their new creative sync division, AM2. The new in‑house sync division led by Angry Mob's Co-Founder and Executive Director, Creative Sync, Sean Harrison, folds together sync production, sync A&R, and licensing into a single, streamlined unit. As part of the launch, AM2 has appointed Jessie LaBelle as Director of Creative Sync, and Ashleigh Coulter as Manager of Creative Sync who will join existing AM2 team member and Creative Sync Manager, Ryan Brooks. LaBelle, based in Chicago; Coulter, based in Los Angeles; and Brooks, based in New York; will report to Sean Harrison. 

Helmed by Angry Mob's Co‑Founder and Executive Director of Creative Sync, Sean Harrison, AM2 is the newly formed, dedicated sync division of Angry Mob Music where original music, curated catalogs, and creative partnerships come together under one roof. With teams based in Los Angeles, Chicago, and New York, AM2 is strategically positioned at the center of media and culture, connecting exceptional artists and composers with the world's top brands, studios, and content creators.

AM2 operates across the full spectrum of visual media including advertising, trailers, promos, gaming, and film & TV, providing end-to-end music services that encompass bespoke music production, music supervision, sync A&R, and music strategy. Whether building custom scores from the ground up or delivering music that is on point, on time, and on brand, the AM2 team approaches every project with a collaborative, hands-on spirit.

At its core, AM2 is powered by a global roster of forward-thinking songwriters, producers, and composers. With a client list that includes Marvel, Walmart, Google, Toyota, the WNBA, Sony, Ubisoft, PlayStation, Xbox, and more, AM2 is committed to delivering high-impact musical solutions that inspire emotion, spark imagination, and leave a lasting impression.

"AM2 came out of a real desire to go deeper creatively and build something that reflects where we are now as a company," said Sean Harrison, Co-Founder and Executive Director, Sync Creative at Angry Mob Music. "With this launch, we're sharpening our focus on high-level creative for trailers, advertising, and visual media, with music that resonates in meaningful ways. Jessie LaBelle is leading the way in ad sync, Ashleigh Coulter is driving our efforts in trailer music and Ryan Brooks is overseeing production and East Coast ad partnerships. We've put together a team that's talented, dialed in, and fully committed to the work, whether for a 30-second ad spot or a cinematic trailer."

"Bringing Jessie and Ashleigh on board strengthens AM2's sync capabilities across all media types," said Marc Caruso, CEO of Angry Mob Music. "Joining Sean and Ryan, they round out a dynamic team with deep expertise in advertising, trailers, film, TV, and gaming. This lineup is set to lead AM2 into an exciting new chapter and push the creative and strategic boundaries of what we deliver to clients."

AM2 is launching with Angry Mob's global roster of forward-thinking songwriters, producers, and composers including Richard Walters, Bailey Bryan, LeyeT, Evan Coffman, KAMI, Ames, Bus, and more. AM2 has already placed music from Angry Mob's catalog of more than 7,500 works in some of the highest grossing films, culturally influential TV shows, award-winning video games, and commercials including Ulta, Abercrombie and Fitch, Google, House of Gucci, Call of Duty - Vanguard, The Green Knight, and the Netflix hit TV show Bridgerton, and more.

 

The AM2 Team

With a 20+ year career in Film & TV music, Sean Harrison is a driving force in the world of music synchronization. At AM2, he leads the charge in curating, producing, and placing music across film, television, gaming, advertising, and trailer campaigns. His role encompasses both creative and strategic oversight, ensuring that AM2's catalog and custom compositions seamlessly integrate into high‑profile visual media projects. Under his leadership, AM2 has contributed to major entertainment properties, with placements in Marvel franchises (Spider‑Man, Thor, Iron Man, Wolverine, Captain America), acclaimed series and films (Bridgerton, Murder at the End of the World, House of Gucci, The Green Knight, Wahl Street), and high‑profile advertising campaigns for Adidas, Google WNBA, Toyota, Ulta Beauty, Walmart, Abercrombie & Fitch, among others.

Jessie LaBelle (Director, Creative Sync) leads AM2's sync efforts across all media types and is responsible for spearheading the division's expansion into brand and advertising partnerships. With over 15 years at the intersection of music and visual media, she's supervised global campaigns, crafted artist‑first licensing strategies, and driven measurable results. Prior to Angry Mob, Jessie led creative teams at top music agencies, securing placements across film, television, and advertising while building a reputation for connecting music with culture. A former Chair of Women in Music Chicago and an active member of The Guild of Music Supervisors and The Recording Academy, Jessie is a passionate advocate for mentorship and inclusion.

Ashleigh Coulter (Manager, Creative Sync) focuses on securing placements in trailers, promos, and film/TV. Originally from Texas, Ashleigh discovered her passion for sync at Chapman University, collaborating with indie band Palace to score her senior thesis film. Coulter began her professional journey at Songtradr, managing the full sync lifecycle across a broad catalog, then transitioned to specializing in cinematic and trailer‑ready compositions at Evolving Sound, before supporting frontline licensing as part of Virgin Music Group's Sync team. Her well‑rounded background, from creative curation and pitching to negotiation and clearance, brings a 360‑degree perspective to AM2's creative process.

Ryan Brooks (Manager, Creative Sync) oversees AM2's in-house music production and leads relationships with New York–based advertising clients, bridging the gap between composers and agencies with a sharp creative vision and deep industry insight. Prior to joining Angry Mob, Ryan worked at Squeak E. Clean Studios, where he collaborated directly with brands, agencies, and directors to craft original music and supervise sonic identities for national ad campaigns and branded content. He also contributed to the sync efforts of Virgin Music Group and Capitol Music Group, managing large-scale pitches and placements across a range of visual media.

For more information about AM2, visit www.angrymobmusic.com/am2.