Amazon Music Announced as Exclusive Livestreaming Destination for Primavera Sound

26 April 2023 - Press release

Amazon Music announces it will exclusively livestream select performances from the 2023 editions of Primavera Sound from Barcelona and Madrid. Fans from around the world will be able to enjoy a wide variety of performances from some of the biggest names in music, as well as interviews and behind the scenes content, live from Parc del Forum (Barcelona) from 1-3 June, and from Ciudad del Rock (Arganda del Rey - Madrid) from 8-10 June. This is the first weekend-long festival streaming event from Amazon Music in Europe, which also recently broadcast Dreamville festival from Raleigh, North Carolina, and will stream Stagecoach Festival live from Indio, California this weekend (28-30 April). 

The free-to-watch livestream experience will be available on the Amazon Music channel on Twitch across both festivals starting from 7:30p.m. CET each day. 

For the first weekend, live from Barcelona, viewers will have the opportunity to pick from two different channels covering a wide selection of artists from the festival, allowing those watching at home to tune in to a variety of performances across the weekend. Additionally, commentary will be available in English, with Spanish subtitles, across both Twitch channels. All content broadcast from Primavera Sound will be free to watch across Twitch and Prime Video.

For the second weekend, live from Madrid, music fans will have the chance to tune in to even more behind the scenes content, interviews and select performances on the Amazon Music channel on Twitch. The live show will be broadcast in Spanish, with English subtitles provided.  

Music fans will be able to enjoy exclusive content only available on the Amazon Music livestream, which will include performances from several of the festival’s stages, interviews with some of the hottest artists at Primavera Sound, as well as behind the scenes content. Additionally, Amazon Music will also sponsor one of the events stages, the Amazon Music Stage.

For those attending the festival in person, Amazon Music will also give music fans the chance to create their very own Primavera Sound content. A specially-created experiential space will allow festivalgoers the opportunity to create bespoke content for their social media channels, and give them the chance to win prizes ranging from exclusive merchandise to instant VIP ticket upgrades, bringing them even closer to the artists they love.

Throughout the shows in Barcelona and Madrid, Primavera Sound will welcome hundreds of thousands of music fans to the festival ground in person, and this year for the first-time millions of music fans around the world will be able to experience the event from home in real-time. The Amazon Music livestream will allow music lovers to get closer to the festival than ever before with unprecedented access to one of the world’s most loved festivals on the Amazon Music channel on Twitch across both weekends.