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Allen Kovac Honoured at the AIM Independent Music Awards with the 'Innovator Award'



The ceremony in London saw Sir Richard Branson congratulate Allen via a special video message

WATCH: Sir Richard Branson
 

Legendary music industry man, Allen Kovac was awarded the prestigious 'Innovator Award' at the AIM Awards in London tonight.

Presented by Helen Smith, Executive Chair of IMPALA, a special video was sent by Sir Richard Branson, congratulating Allen and recognising his role as an influential figure in the global music industry.

Richard Branson:
"Well good evening everybody, I'm just sorry that I'm not with you tonight to celebrate that rare beast that is more important than ever in music these days - an innovator. I've known Allen since the early 90s when Allen was managing Meat Loaf whom Virgin Records had signed and Allen was pushing myself and the Virgin team to allow Meat Loaf to upload one of the first songs to the fledgling internet. As innovators we would do anything for music and of course, we did just that.

"From humble beginnings as a promoter, Allen went on to be a manager of the Bee Gees, Blondie, Mötley Crüe, Duran Duran, The Cranberries and then started Eleven Seven Music which is now, 12 years later, one of the top rock labels in the world.

"Allen has innovated and tested the limits of marketing and social media and ticketing and streaming and sales reporting, which must make him feel as old as I am. Anyway, Allen has worked at benefitting independent community and levelling the playing field between independents and the majors, plus encouraging the fair valuation of music by tech giants. Whether it was Steve Jobs with the iPod and iTunes, Daniel Ek with Spotify or Amazon with smart speakers and in-car technology with Alexa, Allen has been ahead of the curve - collaborating, consulting and promoting new tech to the industry. From Sound Scan to DDB Needham, Allen has brought data and branding closer to music. He never tires and this year Allen produced the number one Netflix movie, 'The Dirt' the story of Mötley Crüe.

"And his next major project with Nikki Sixx is the Heroin Diaries musical. I hope that the Heroine Diaries will destigmatise addiction and do for the opioid crisis what Rent did for HIV and AIDS. I would like you all to join with me in congratulating Allen Kovac for his AIM 'Innovator' in music award. Allen this could not be more well deserved."
 

The Eleven Seven Music and 10th Street Entertainment CEO has worked with artists including Mötley Crüe, Duran Duran, Meat Loaf, The Bee Gees, Envogue, Luther Vandross, Nelly Furtado, The Cranberries and Blondie.

Allen is a fierce defender of artist rights and levelling the playing field for independent labels, he joins previous winners including SOPHIE and grime label and collective Boy Better Know as AIM's 2019 Innovator.

He created Eleven Seven Records in 2006, a full service independent label which handles everything from radio and licensing to publicity and marketing. They have dominated American rock charts and are the Number 1 rock label in the world. The company has taken American metal band Five Finger Death Punch to arenas, restored Papa Roach to the top of the charts and much more. Expanding last year, Dan Waite was appointed as the new Managing Director of E7LG-Europe in London and Bjorn Meyer at COO, Europe, working out of Berlin.

Allen has been an entrepreneur, pioneer and innovator in music all his life, working as a promoter, a manager and forming a record label, publishing company, a management company and a strategic marketing music research company.

In Early 2000, he met with Steve Jobs in Cupertino, California to discuss a digital Jukebox which went on to be iTunes, launched in 2003.

In 1993, Allen pushed Virgin records to allow Meat Loaf's 'I'd Do Anything For Love' to be one of the first songs ever to go on the internet with Progressive Networks and hosted what was believed to be the first music press conference online with Duran Duran.

Allen was an early supporter of Spotify and in 2009 spoke to the music industry on their behalf in New York, London and LA, encouraging labels to move away from a one time £10 purchase, to a life time of streaming their favourite albums.

In 2018, Allen produced the Netflix Movie, 'The Dirt', the story of Mötley Crüe the world's most notorious band, and is currently producing 'The Heroin Diaries' musical with Nikki Sixx due to launch in 2019.

Most people are familiar with Nielsen SoundScan, which tracks music sales to create their Hot 100 Chart. Allen consulted with SoundScan, BDS, EMI, MCA and RCA to show fan and consumer data in demographics and psychographics which ultimately led to Soundscan charts as we now know it.

Currently Allen is still involved in management, record labels, music documentaries and films and innovating with BuzzAngle, streaming, ticketing, and working closely with Live Nation, Spotify and Ticketmaster to help plan tours with streaming data, a strategy noticed by Liberty Media which resulted in them buying Pandora.

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