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Alfie Templeman announced as the final Amazon Music Breakthrough UK Artist of 2021


Amazon Music has today announced that London singer-songwriter, multi-instrumentalist, and producer Alfie Templeman has been selected for its developing artist programme, Breakthrough. Alfie joins Breakthrough 2021 artists Lola Young, Priya Ragu and Olivia Dean, as well as alumni Arlo Parks, JAY1 and more. 

Alfie caught the attention of Chess Club Records aged just 14, when he self-released music recorded in his bedroom. Now, with five EPs and mini-album “Forever Isn’t Long Enough” under his belt as well as touring worldwide, the wunderkind is set to have a stellar 2022. Combining indie-boy-next-door aesthetics with a peerless musicianship - entirely self-taught, he plays no less than ten instruments and also contributes heavily to production - Templeman pushes boundaries like no other teenager. He’s been praised by DORK, NME, DIY, CLASH, The Sunday Times, The Guardian and The Line of Best Fit, plus hailed as “a soon to be international rising star” by British Vogue. Templeman also appeared on Amazon Music’s Artists to Watch list for 2021. 

Listen to 2021 Breakthrough artist Alfie Templeman on Amazon Music here.

As a Breakthrough artist, Alfie Templemanwill receive support from AmazonMusic including bespoke video and audio content, global marketing support, increased visibility across Amazon Music’s playlists and programming, and a high-profile Amazon Original track available only on Amazon Music. He will join 2021 Breakthrough artists OliviaDean, Lola Young and Priya Ragu and 2020 Breakthrough artist picks Arlo Parks (awarded the prestigious Hyundai Mercury Prize) and JAY1 (two Top 20 singles).

Alfie said “Thank you so much to the legends at Amazon Music for picking me as one of their Breakthrough artists this year, very excited to be part of this!”.

Amazon Music launched Breakthrough to support up-and-coming artists, aimed at amplifying exciting new talent and championing them at the most crucial moment in their careers. Amazon Music works with each Breakthrough artist and their teams to develop long-term, customised, global plans that are unique to each artist, with no two Breakthrough campaigns looking the same. In addition to Lola Young, Priya Ragu, Olivia Dean, Arlo Parks and JAY1, thefirst class of Breakthrough artists included country powerhouse Gabby Barrett, emerging R&B singer Kiana Ledé, critically acclaimed folk-pop group Provinz, and rising German pop sensation Malik Harris

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