A.I. music discovery platform Andrson launches #ReWrapped

18 February 2021 - Press release

Discover your new favourite artists, influenced by your musical taste from last year

- New artist recommendations based on a user’s Spotify Wrapped feature
- Discovery completely reimagined with A.I. artist discovery platform, making it easier to search for talent

Andrson, an A.I.-powered music discovery platform, has launched #ReWrapped - a new feature which allows users to connect their Spotify profile to the Andrson platform, helping to discover new artists influenced by their musical taste from last year. Artist suggestions are provided from Andrson’s community of emerging talent. Helping to connect emerging artists to the right music industry professionals, Andrson combines the simplicity of automation with human discovery, supporting music industry professionals to search for the perfect sound that they are looking for with much more ease.

Having just launched, #ReWrapped works by linking directly with the user’s Spotify account and identifies the most popular music listened to throughout 2020, via the Spotify Wrapped feature. Once recognised, Andrson’s innovative A.I. audio analysis engine then examines key elements of each audio track and compares them against the community of Andrson artists, with suggestions then made based on the similarities. Not arranged by popularity or passive metrics, new artist suggestions are based on sounding objectively similar.

The new tool will help both music industry professionals and fans to discover new music based on what they listened to the most throughout all of last year. For A&Rs and music fans, #ReWrapped showcases music discovery in a new way. It can effortlessly recommend unsigned artists to collaborate with or for fans, just to enjoy.

Neil Dunne, Co-Founder of Andrson, commented: “At Andrson we are always looking to develop our product further and continue innovating. With #ReWrapped we wanted to provide a fresh way to discover music, based on what you were listening to most last year. There is some fantastic undiscovered talent out there and our new tool might just uncover a star in the waiting.”

Providing unbiased search results, Andrson works by using machine learning to listen, analyse and assess the music being uploaded by new artists up against the ever expanding collection of commercial artist recordings. It then offers the end user percentage-based artist recommendations based on these findings.

Andrson’s #ReWrapped feature is now available for all Andrson users. A sound-driven discovery platform, Andrson is an A.I.-powered tool which has reimagined A&R and music discovery completely, making it easier to search for talent. For more information, head to https://rewrapped.andrson.com.