AI-generated music TV presenters coming to TV in broadcasting revolution

08 October 2025 - Press release

 

• AI-generated TV presenters will host ROXi music TV channel  
• Launching today on Sky Q, Sky Stream and Sky Glass in the UK and Ireland
• Launching today on NEXTGEN TV in the US, including Sinclair and Gray markets

 

FastStream Interactive announces the introduction of the first AI-generated Virtual TV presenters to host a TV music channel, on its free interactive TV music channel, ROXi. 

The new virtual TV hosts will introduce music videos on ROXi, initially on US Broadcast TV and on Sky in the UK and Ireland.

ROXi's AI-generated TV presenters will host ROXi's curated music programming, introducing musicians and songs with jokes, fun facts and trivia relating to the artist, song and music in a new and unique TV show format. 

"ROXi's innovative new virtual TV presenters bring a new level of entertainment to interactive TV, delivering far more engaging viewer experiences than would be possible if we were using normal TV production facilities and actors," said Rob Lewis, CEO of FastStream Interactive. "With AI we can have ROXi presenters introducing Beyoncé from a yacht moored off her favourite Caribbean Island without having to hire and fly in a production team or charter the yacht."

 

Recent uproar in Hollywood
Commenting on the recent uproar in Hollywood about virtual actress Tilly Norwood, Lewis added, "We understand why some actors and presenters are worried about AI. We believe this technology has the power to transform TV entertainment, making it far more interactive, contextually relevant, and entertaining, especially for younger consumers. Ultimately, we need to embrace AI generated talent and interactive TV experiences if we're to attract younger viewers on TV."

"That said, ROXi automatically excludes all unlicensed AI generated music from its catalogue. AI start-ups need to ensure the songwriters, artists, and rights holders of all the music used to train their AI services have been properly licensed and renumerated before we'd ever reconsider our position".

 

Check out the Virtual DJs on the ROXi TV Channel now
ROXi is available immediately free to millions of its viewers on Broadcast TV courtesy of NEXTGEN TV broadcasters Sinclair and Gray, and is also available in the UK and Ireland on Sky Q, Sky Stream and Sky Glass. Select "Best of 80s Music Videos" to see the first of ROXi's virtual TV presenters in action.