adidas London announce chapter two of career development program 'The Originals Creator Network' in partnership with GUAP

12 June 2023 - Press release

 

●    The Originals Creator Network is a careers development programme for young emerging creatives in London.

●    adidas will continue its partnership with GUAP, a digital media platform and creative network for young, diverse Londoners to recruit and oversee the initiative.

●    40 participants will be given exclusive access and opportunities across two, six-month projects including mentoring, workshops and live creative briefs. 

 

Following the success on its inaugural year, adidas has today announced its second instalment of the 'The Originals Creator Network', an educational development programme for emerging young creatives in London. Graduates from the class of 2022 were given all access to exclusive events, industry masterclasses and given the opportunity to work with the likes of the V&A Museum, the Saatchi Gallery and more.

This year's initiative will be split into two, five-month projects based on participant experience levels, focusing on media, design and production. The programme will continue to immerse young creatives in educational workshops led by industry experts, provide access to mentors and some will receive further commissions to work on live Originals projects. Using the adidas and GUAP HQ as a learning hub, the programme will provide both in-person and online guidance throughout.

The Originals Creator Network was founded in 2022, in partnership with youth-led digital media platform GUAP, a creative network and agency with years of experience in nurturing young talent and building diverse, creative communities on behalf of under-represented young Londoners. Together, adidas and GUAP will continue to facilitate a programme of activity that will aid the development of each participant and become a positive catalyst for the journey of the next generation of talent. 

The online application process is now open and can be found here. The form will be live until 25^th June with the course commencing in July 2023.

Chris Walsh, VP Brand, adidas North Europe said: "We are delighted to launch the second chapter of The Originals Creator Network in partnership with GUAP. adidas are passionate about supporting young talent with career development opportunities and this initiative underlines our commitment to providing unique learning experiences that can positively impact their future career paths."

Elsie Ayotunde Cullen, Community Programmes Manager of GUAP said: "It's been an absolute pleasure working with adidas over the last few years to deliver The Originals Creator Network. After seeing the monumental impact the programme had on the personal and professional development of our young participants, we're really excited about launching year two and working with another cohort of diverse emerging talent."