7digital signs partnership deal with Music Powered Games08 March 2019 - Press release
7digital (AIM:7DIG), the global leader in B2B end-to-end digital music solutions, is delighted to announce that it has signed its first deal in the rapidly developing area of music within gaming applications.
7digital has agreed an initial 2-year deal with Music Powered Games ("MPG"), a developer of online music games which use song lyrics to power the gameplay. The deal is to set up and maintain full-track streaming services for MPG's highly anticipated new "arcade of music games" which launches today in a single app, MuzArcade, on iOS and Android in the United States.
Commenting on the partnership, Simon Cole, CEO of 7digital, said: "We are excited to announce this partnership with Music Powered Games. The industry is rapidly embracing music as a natural complement to the gaming environment and we see this as an important new area for both 7digital and for the music industry as a whole.
"MuzArcade is a perfect example of how the 7digital platform enables companies to easily use music to create unique customer experiences and broaden the market for digital music."